Business Marketing Online

Embrace good graphic design

Embrace good graphic design

Good corporate branding is not a frothy nice-to-have extra – it’s a real asset. And be prepared to pay for it to be done properly.

We need to up our game

We need to up our game

Our advertising needs to become more creative, our measurement of it more sophisticated and our choice of outlet more open-minded.

We’ll be right behind you

We’ll be right behind you

Ads should show how if prospects buy our product, they’ll be the hero. And they can be confident in that because we’ll be right behind them.

Quality over quantity

Quality over quantity

One link from a respectable, established and relevant site will be worth many links from low-quality ones.

Emails: never surprise the recipient

Emails: never surprise the recipient

If you send out emails at predictable times, there’s less chance of irritating the recipient. ‘Daily’, ‘weekly’ or ‘monthly’ are all good.

SEO when a company renames

SEO when a company renames

If customers click on a link to the old company website and are seamlessly taken to the new, expanded business site, how jarring will it be?

Shared negative experiences

Shared negative experiences

To be honest, I’ve never really been obsessive about solely being positive in marketing, but I guess a lot of people never look any further.

Numbers can make us lazy

Numbers can make us lazy

Numbers are great at attracting attention online, but they can induce some dangerous laziness in business copywriting.

Image captions in web design

Image captions in web design

If you’re not making use of image captions on your website, have a look at the content management system and see if it allows them.

Why brand identity matters

Why brand identity matters

A strong brand identity will increase recognition and make the connection when prospects and customers see you in different media.

Learning from the source

Learning from the source

There are so many tools available to investigate opportunities that it’s easy to forget the best one: looking at the search results.

Personal branding online

Personal branding online

Does it matter what our ‘digital profile’ is? In other words, what will people find if they search for us online, and does it matter?