Business Marketing Online

An FAQ page, with video and whatever else is necessary, can not only save time and resources at your end, but also keep customers happier.

The skyscraper technique, which is based on having the biggest and best piece of content on a topic, can be applied to niche subjects too.

Customers know what they want, and it’s seldom the best price or even the best value – it’s what’s perceived to be the lowest risk.

Creating material that might be of usefulness, or value, to the reader is a different thing to creating something of genuine quality.

People don’t always want compensation; contrition is fine if they can be assured it won’t happen again. Sincerity and empathy are everything

An effective landing page – or ‘conversion page’ – can slash your cost-per-enquiry just by not letting so many people get away.

The default (and only) user name when a Wordpress site is created is ‘admin’, and it’s the first thing a hacker is going to try!

I’ve been to many business websites where you click on a link to a datasheet and end up on an obscure Chinese site.

Here’s a core list of things you might like to track, perhaps in a spreadsheet or whatever you’re comfortable using to keep records.

Updating and creating links across our sites is a simple exercise, and a good use of anyone’s time with decent SEO benefits.

One thing we’ve learned in the history of ‘tech’ is that seemingly monopolistic players are often brought back to earth unexpectedly.

Few sites have probably gone into the world of AMP, but you might like to compare the Core Web Vitals score with and without the technology.

To prepare for this, I’d start by ensuring you’re concentrating on tracking the interactions in your emails.

A notice like this might remind more people that just because someone published it first doesn’t mean it’s the best take.

The ranking process is quite separate from the indexing one, and it appears that results can be different on mobile and desktop screens.

I won’t even attempt to explain HTTPS/2 here, but your server can support the new protocol, it may automatically serve content using it.

If you’re not going to get to the point until the 10,000th word, you’re not going to get the attention of visitors or search engines.

The idea of a video presentation on every product page doesn’t seem to be something that many companies have considered.

It’s worth experimenting with questions in the headlines for articles or PPC adverts. The questions themselves can be significant keywords.

Sending prospects a video that they can watch in their own time may be an impressive way to contact (or respond to) prospects.

A current Google project is a new technology is an answering engine trained in 75 different languages and many different tasks at once.

The home page is the landing page for the majority of our visitors to most sites, and it needs to work …instantly. Here’s how.

Ad customisers allow a search ad which meets a certain location criterion to be rewritten to make a special offer for that location.

Set up Google Analytics 4 to run alongside your existing analytics so you’ll have data to work with once you get into learning more about it.

The association of a brand with a particular attribute might not be a deserved one. But it can tip the balance anyway.

The Posts on Google feature is being withdrawn as apparently “it did not prove to be as helpful for users as we had hoped”, says Google.

It’s quite possible for a complete sales journey to be made without touching on our online presence. But it’s also highly unlikely.

It’s amazing how many websites follow the linear format of a paper catalogue, wasting the flexibility that a website offers.

Videos with captions have increased watch time than videos which don’t have them, and a new video from YouTube, with captions, shows how.

I saw somebody struggling with switching off a regular emailed report from Google Analytics, so I thought I’d document how to do it.

We’re all aware of how important this is, and if your site scores badly on a speed test, you should take a look at whether it’s the hosting.

Are we about to see the rise of the simple email newsletter, cutting through the online noise and reaching an eager, specialist audience?

Having a character in mind when creating sales and marketing material can really help you design content to attract the right people.

Lots of content on a website is good, if it’s relevant and gets visitors. Lots of content which nobody ever looks at does no good.

There are plenty of sites which offer images which can be used – even on commercial sites – for free, so use them!

An article from Search Engine Journal outlines a number of tweaks which will lead to more accurate traffic data

If you get the chance, try to answer the “What’s in it for me?” question in the name of any event that you might be organising.

If there’s not been enough added to your website and if that’s largely down to you, there could be ways to crack the problem.

If better conversion rates or an increase in traffic are wanted, it’s the inner workings that need to be upgraded.

It’s traditional to have editing followed by proofreading, but if you have to do both it’s still wise to keep them as individual tasks.

These willl help your site perform better for users and search engines alike, and are ideal to set someone as a project.

This analysis should serve as a reminder that user experience currently isn’t good enough on most websites.

The conclusion to any piece of marketing collateral should explain that if you found that interesting, here’s what we’re going to do now.

The first sentence or paragraph in any piece of writing is there to persuade the reader to read the next one.

When writing more targeted communications, knowing who the recipients are, it’s important to ensure we write at an appropriate level

Focusing your site on content built with the E-A-T principles requires the search engines to keep up with you, not the other way around.

The move is going to give Apple some good PR while hurting many businesses which rely on exploiting online behavioural data

Video sales calls require less expense, but if replacing a face to face meeting, they need to be entered into with an outcome in mind.

In video meetings, we try to sit still to look interested. This isn’t easy for a long period. One suggestion is to move away from the camera.

I’d recommend reading up on ‘Core Web Vitals’ if you’re not already familiar with them, and assessing your website’s performance.