Business Marketing Online

Priming emails

Priming emails

Priming your recipients is rarely a bad idea. If what you’re doing is going to be useful, why not warm up first with a little expectation?

The self-confident web page

The self-confident web page

A company website is also its most important salesperson, so based on its content, does it have the same confidence as the best salesperson?

Our sales story is a real asset

Our sales story is a real asset

Most people in the consumer space would love to have the fact-driven narratives we’re able to develop in industrial and scientific marketing

Teach, don’t lecture

Teach, don’t lecture

Demonstrating expertise can easily lead you to write in an unrelatable manner, skimming over the basics as if talking to another expert.

Promoting that new industry data

Promoting that new industry data

Many industry bodies run surveys to get publicity. Helping them spread the message can be a real win-win. Don’t forget to link to them though.

Back to the future

Back to the future

Have you got someone who could write about where the market is heading, or how technology is changing? It seems to be working.

Keeping things positive

Keeping things positive

If our social media output is positive and addresses the needs and interests of our customers, they’ll continue to want to hear from us

Where now for the trade show?

Where now for the trade show?

The conference and exhibition industry has proved surprisingly resilient in the twenty-first century, but it’s about to have its biggest challenge yet.