Business Marketing Online

When to say sorry

When to say sorry

People don’t always want compensation; contrition is fine if they can be assured it won’t happen again. Sincerity and empathy are everything

The future of Google Search?

The future of Google Search?

One thing we’ve learned in the history of ‘tech’ is that seemingly monopolistic players are often brought back to earth unexpectedly.

Questions can be the answer

Questions can be the answer

It’s worth experimenting with questions in the headlines for articles or PPC adverts. The questions themselves can be significant keywords.

Get yourself a faster website

Get yourself a faster website

We’re all aware of how important this is, and if your site scores badly on a speed test, you should take a look at whether it’s the hosting.

Buyer personas? Make it so.

Buyer personas? Make it so.

Having a character in mind when creating sales and marketing material can really help you design content to attract the right people.

Don’t steal photos

Don’t steal photos

There are plenty of sites which offer images which can be used – even on commercial sites – for free, so use them!

A reminder to EAT well

A reminder to EAT well

Focusing your site on content built with the E-A-T principles requires the search engines to keep up with you, not the other way around.