Business Marketing Online

A consistent, branded header image on promotional emails is reassuring for regular readers, but shouldn’t it be saying something too?

Data pages on old products could be combined into a historical page which doesn’t get in the way of current products.

The chances are that your site is already being indexed ‘mobile first’ – the majority of the web is being indexed this way by Google.

Priming your recipients is rarely a bad idea. If what you’re doing is going to be useful, why not warm up first with a little expectation?

A new section on YouTube called simply How YouTube Works has some interesting insights for users of the almost ubiquitous video site.

In business, the telephone conference call may be a casualty of the events this year. I don’t know about you, but I won’t miss it.

A company website is also its most important salesperson, so based on its content, does it have the same confidence as the best salesperson?

Case studies are as relevant today as they ever were, even if there aren’t anything like the same number of third-party places to publish them.

A great technique is to replace any plain item headings on the agenda with a statement as to why that item is being discussed.

Over the years, Google has given itself permission to be much more liberal in interpreting what advertisers really want

The cost shouldn’t put you off, because for just a few pounds you can test out an advert and judge whether it’s worth it.

Most people in the consumer space would love to have the fact-driven narratives we’re able to develop in industrial and scientific marketing

I suspect that it’s going to become a valuable skill to be able to make sales presentations on a range of platforms.

Adobe Photoshop itself is an amazing application, but it’s not for the occasional user as it’s only available on a subscription plan.

Here are some of the things which stop a landing page from working – and perhaps stop any page from working.

There’s space to put in a bold slogan, or just tie in neatly with any strong graphic presence you’re trying to create across all sites.

View it from the other end of the telescope: if the page didn’t appear in the search engine results, would the world mourn its omission?

RSS is a technology which is working quietly for millions of people. It’s worth a look if you’re not on board already.

Demonstrating expertise can easily lead you to write in an unrelatable manner, skimming over the basics as if talking to another expert.

This email scored 82, with suggested improvements being to reduce the character count for mobile devices and to add some ‘subtle urgency’.

WMS Everywhere is a Chrome extension that provides information about a search, from the search volume to the CPC and related keywords.

Google is introducing AI-powered noise cancellation to its video calls. Here’s an impressive video demonstration.

The best way to add links that will stay on Wikipedia is to provide much-needed content and links where that information is lacking.

From the earliest days of the web, the dominant browser has looked to be heading towards a monopoly, only to fall away again.

Rather than being an inverted pyramid fading away to the least important points, a technical article should have a conclusion

It’s important to understand that there may not be data, and that could be a problem if you’re constantly required to do provide exactly that.

Make video from existing footage you might have from other projects. Not only is this cheap, it may be the only option for many businesses.

If you were dragging your heels on a long-overdue website redesign for better usability, it could be time to start working on that.

This might not matter for a Zoom pub quiz, but it’s really worth making the effort for calls which involve customers or prospects.

Someone will probably say: “But Chris, you recommended this back in 2011”, or something like that. However, this rather makes my point.

Microsoft Lists looks like an interesting new app, especially if you’re a user of the Microsoft 365 (formerly Office 365) set of products.

Go cold turkey and hide your phone away well before bedtime, not to be even thought about before the next day.

Much will change beyond recognition, but some things are unlikely to. Are we paying them enough attention or taking them for granted?

Experts don’t generally leave the final choice to whoever they’re advising. Does your website have the conviction to avoid this?

If you like Google Analytics, there’s an exercise you can undertake with that can reveal possible broken links and information about them.

I’m not sure if it’s something we can take advantage of in marketing, but it might account for more complex searches bringing in visitors.

Hubspot Academy has dozens of topics in marketing, sales and design, all freely available as a series of bite-sized videos.

If you saw it on the side of a building, it should make sense, either as a statement inviting further enquiry, or as a complete message.

If the common perception of a particular word’s meaning is wrong, it’s not clever to use it correctly – it’s sowing confusion.

Many industry bodies run surveys to get publicity. Helping them spread the message can be a real win-win. Don’t forget to link to them though.

Have you got someone who could write about where the market is heading, or how technology is changing? It seems to be working.

Although probably only a small financial outlay, an email campaign to draw attention to new valuable content is a must.

Google’s Removals Tool ‘hides’ the result quickly, but on the assumption that you’re going to take more decisive action.

Some SEO experts are claiming that low quality ‘thin’ content has suffered in this update, others that branded content has been given a boost.

If our social media output is positive and addresses the needs and interests of our customers, they’ll continue to want to hear from us

The conference and exhibition industry has proved surprisingly resilient in the twenty-first century, but it’s about to have its biggest challenge yet.

There are many security features which will appeal to users, although I don’t know whether this enough to get users to switch from Zoom.

The only occasional difficulty with writing these articles can be motivation – and that’s something everyone gets with repetitive tasks.

If there’s even a possibility that some of your best customers may be twiddling their thumbs, your online presence has never been important.

Yes, but don’t forget that including numbers is not an alternative or substitute for including your key search terms and benefits.