Business Marketing Online

The market needs to be informed, not persuaded

Anyone can answer, so you'll want to be first to do so

The link on the home page may be just what's needed

Take a look at your home page as a first-time visitor would

In all these examples the traffic is still dominated by desktop users

It's good discipline to check that you're covering all of these

One that I think you may want to try is the Marketing Scoop podcast

You can make some footage presentable, quickly and easily

Here are a few that I find work for me

Quite a few jobs are never quite important enough to get to the top of the to-do list.

If your website developer can't get clearly measurable results, maybe find someone who can

The Beginner's Guide to SEO has been completely rewritten, and I recommend it unreservedly.

It's a feature we should all be using.

The model is a three-stage one: information, decision and buying.

Embarrassed about the staff shots on your 'About Us' page? You really shouldn't be.

Think quality newspaper article, not James Joyce novel or scientific PhD

Ensure that your email password is unique and not used for anything else.

We should focus on writing content that is relevant

It sounds how marketing ought to sound, right?

Always, always describe things in full and never generalise

Too many companies select products or services that nobody will be searching for

Google Search Console is making a lot more people aware of how their site is doing in search.

You may not be using on Google My Business to its full extent

"Milliseconds can earn millions", according to Google.

It worked for someone else. Could it work for you?

A useful new feature enables you to monitor all of the variations of your domain

It needn't cost a lot to associate yourself with a desired niche

That means writing a better page title and description meta tag

You only have to beat the opposition in front of you

Big, non-specialist agency? Great 3D pie charts, but nothing of substance

Research shows that top-ranking articles tend to have around 1,500 to 2,000 words

Even on business to business websites, showing real people can only be a good thing.

Oh, the potential quality of that visit if you can get it!

What's needed would be to select a number of specific searches

If you give them second-class status like this, the search engines may well do the same

It's worth auditing what you've got, and what's accessible.

If a competitor disappears, you'll want to set up a search advertising campaign to let people know

Obvious, right? Well, you wouldn't know it from most business sites.

Do we want emails that have changed every time we refer back to them?

A normal product page has to also cope with existing users

It's well worth setting up, and adding to your regular site management checklist.

LinkedIn has produced The LinkedIn Pages Playbook, and I'd recommend reading it

Next time you have a marketing meeting, put a five-minute brainstorm on the agenda

This is surely going to be the future ...ultra-niche, targeted advertising on regular TV

If you see differences in the results, it's more likely they've been caused by localisation

Google+ was never needed and failed to take off. Now it's going away.

Does your website copy treat your prospects with respect?

A 'defensive' search advertising campaign runs more broadly than just the company name.

If you discover something horrible has been going on, it's not unusual

Here are two things which will bring even your existing case studies back to life