Business Marketing Online

All of our customer bases can be subdivided into groups which can then be addressed specifically with relevant material.

In what’s said to be the biggest update to Google Earth since 2017, you can now see everywhere in a new dimension — time.

Why we should follow what natural sales people do and create content which is Relevant, Interesting, Timely, and Entertaining.

We’ve all got the hang of muting ourselves when we’re not contributing, but how can meeting organisers avoid problems?

There are other services, several of which offer some interesting features that might make them worth trying.

More than almost any other promotional medium I can think of, the main function of a leaflet is to make the reader do something simple.

Smart companies know that if they run an advert offline, it will merely cause potential buyers to type their name into Google.

If you are faced with the ‘I think we need a whole new website’ scenario, it’s key to get the buy-in of whoever signs off the funding.

How to send an email via the Mailchimp email application, directing them to a Google Form, pre-filled with the responders’ personal details.

For those who just want to generate a quick form, sending a Microsoft Word document to be completed might be tempting. Please don’t do this.

Jump links – or anchor links – can help readers, and certainly don’t do any harm with SEO, so why not use them?

LinkedIn is an excellent network for business and personal promotion, but there are a number of good practices which it helps to know about.

YouTube describes it as: “An easy, fast and free way to turn your images and marketing messages into compelling, high impact video ads.”

No tech brands and services ever see off the competition entirely, and often fall back into the pack or disappear.

There is absolutely no reason why any business cannot model their website forms on what the government does.

It’s critical that we’re all completely on top of where our domain names are registered, and when they should be renewed.

Good corporate branding is not a frothy nice-to-have extra – it’s a real asset. And be prepared to pay for it to be done properly.

There shouldn’t be any action to take, as existing links between the products should be carried over, but I’d recommend checking.

It’s still quite possible to send small consumable gifts which are effective and don’t hammer the marketing budget either.

Our advertising needs to become more creative, our measurement of it more sophisticated and our choice of outlet more open-minded.

Ads should show how if prospects buy our product, they’ll be the hero. And they can be confident in that because we’ll be right behind them.

One link from a respectable, established and relevant site will be worth many links from low-quality ones.

The first time I used copy.ai, the results were a ‘drop your bacon sandwich’ moment. In certain setups, it could save hours.

It seems that if you making a previously parked domain ‘live’ with new content, don’t expect an instant appearance in the Google results.

‘Phrase match’ is being killed off from search advertising on Google, but who should be concerned about this?

If you send out emails at predictable times, there’s less chance of irritating the recipient. ‘Daily’, ‘weekly’ or ‘monthly’ are all good.

Even if only 1 in 10 or 1 in 100 become a real prospect from reading a sales article, I’d suspect that would make it a decent investment.

Don’t be led by thoughtless design trends, but to consider simplicity above all else. That way, everyone can win.

If you’re taking a few stabs in the dark with local web design companies, hoping to strike gold, here are a few things to look at.

Sadly, there’s no simple answer to this. I think all we can do is to throw the kitchen sink at things and hope.

The list is now so long that even as Google Ads professionals, we doubt we could keep under control what they might be doing to our accounts

If customers click on a link to the old company website and are seamlessly taken to the new, expanded business site, how jarring will it be?

To be honest, I’ve never really been obsessive about solely being positive in marketing, but I guess a lot of people never look any further.

Generally, it looks a lot more geeky to me, but we can only hope that it becomes more human in the medium term.

Online internal meetings are taking the place of more than conventional office meetings but they need to be considered more carefully.

Numbers are great at attracting attention online, but they can induce some dangerous laziness in business copywriting.

If you’re not making use of image captions on your website, have a look at the content management system and see if it allows them.

If there are more than two or three of you in the company, keeping on top of managing email signatures can start to become difficult.

A strong brand identity will increase recognition and make the connection when prospects and customers see you in different media.

After ten years, it’s time to update my Activities of a Marketing Department article. What might we have missed out?

The index of everything that’s been in our ‘An Article A Day’ blog in the last month.

There are so many tools available to investigate opportunities that it’s easy to forget the best one: looking at the search results.

A series of videos is available from LinkedIn, some of which are specific to setting up ads, but others which are of more general interest

Does it matter what our ‘digital profile’ is? In other words, what will people find if they search for us online, and does it matter?

Beat the competition by thinking about the questions your YouTube video is answering, researching the tags, and writing great descriptions.

If you’re video calling customers or prospects, you really should have something better than a laptop’s camera and microphone. But what?

We need to increase the amount of useful information we provide about a subject, but what are the ways in which we can do this?

The key to success is to make a connection with the person listening to or reading your piece, without knowing who they are.

Although Clarity’s features are not new, their implementation is really simple, and everyone can learn a lot from them.

A short message works best because people want to scan through the latest material, not devote their entire session to a single post.