Over and above
This is interesting. One of the eternal questions about advertising is “would I have got those enquiries anyway?” In other words, were the responders looking for me in the first place, and just chose that advert as the way of getting in touch? Of course, with traditional business-to-business advertising, where response is barely monitored in the first place, it’s not really an issue. But nowadays when return on investment can be measured down to the last decimal point, it’s a far more pressing question. Well, B2Blog recounts a recent experiment… Read More »Over and above