I like this article from the SEO Theory and Analysis blog: In SEO, you can always say it again. In it, author Michael Martinez contends that you can do as much keyword research as you like, but you’ll still see queries you’d never remotely considered if you look at your logs. It’s a mindset we should all get into.Read More »The importance of 1-hit referrals
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A good article on Search Engine Land, called Why You Need To Know SEO Basics, Even If You Outsource, is something you should read if you’re planning to improve your company’s web site performance but know you’ll be subcontracting the task. SEO is the specific science of “search engine optimisation”, but the principles in the article apply to other aspects of web site and online marketing development. You can only give a task to someone else if you actually understand what the task involves – we all know that – so education should be your priority at the moment.Read More »Understand what you subcontract
OK, so Does Your Website Have a Squeezy Top isn’t one of the most in-depth posts ever on Graywolf’s SEO Blog, but it contains a fundamental question which you should all think about: is your web site designed and laid out with the ruthless goal of facilitating conversions, or is it series of compromises that barely accomplishes its true goal?Read More »Save costs where it matters least
Today I’d like to highlight a post from Search Engine Journal: Google, Yahoo and Microsoft: SEO Influence of Keywords in Domain Names asks “Are keywords in URL and domain name important? And how does it differ across various search engines?” For most of your companies, you have a set web site name (yourcompany.co.uk, probably), so you may be thinking “does this rather arcane discussion matter?” Well yes, it might well do, because you don’t have to put everything on your own company web site. Creating specific domains for specific campaigns is an option which most companies explore from time to time, and it’s a technique which can prove very effective. And if you try it, you’ll need to consider if it’s worth putting your keywords in your new domain name…Read More »Strangemadeupdomainname.co.uk …or not?