Our Daily Articles: Complete Index 2008–2020

A look at Google’s Site Search offering

A nice introduction from Search Engine Journal today to Google Site Search. Google Site Search Gives Site Owners More Control explains how outsourcing your own site search to Google’s paid-for, but excellent application could be a smart move. If you don’t have a search facility on your site, or the one you have is a bit clunky or hard to maintain, take a look at this alternative.Read More »A look at Google’s Site Search offering

Letting hard facts drive your marketing

A post at Future Now’s Marketing Optimization Blog put me on to an excellent article at Omniture: Industry Insights called How to Make Testing Successful. In it, author Lily Chiu answers the question “How can I bring testing and optimization into my company successfully?” It’s a big leap both in effort and conceptual terms to go from marketing through gut instinct to marketing through data alone, but it’s a direction we should all be taking.Read More »Letting hard facts drive your marketing

Understand what you subcontract

A good article on Search Engine Land, called Why You Need To Know SEO Basics, Even If You Outsource, is something you should read if you’re planning to improve your company’s web site performance but know you’ll be subcontracting the task. SEO is the specific science of “search engine optimisation”, but the principles in the article apply to other aspects of web site and online marketing development. You can only give a task to someone else if you actually understand what the task involves – we all know that – so education should be your priority at the moment.Read More »Understand what you subcontract

Strangemadeupdomainname.co.uk …or not?

Today I’d like to highlight a post from Search Engine Journal: Google, Yahoo and Microsoft: SEO Influence of Keywords in Domain Names asks “Are keywords in URL and domain name important? And how does it differ across various search engines?” For most of your companies, you have a set web site name (yourcompany.co.uk, probably), so you may be thinking “does this rather arcane discussion matter?” Well yes, it might well do, because you don’t have to put everything on your own company web site. Creating specific domains for specific campaigns is an option which most companies explore from time to time, and it’s a technique which can prove very effective. And if you try it, you’ll need to consider if it’s worth putting your keywords in your new domain name…Read More »Strangemadeupdomainname.co.uk …or not?