Our Daily Articles: Complete Index 2008–2019
A more impressive Google result
Unleash your expert content
The 24/7 Trade Show
Designing a better banner ad
It’s not all about rewriting the code
Dead? No, just resting
Taking on the big fish
A new angle on press releases
Making scarcity a benefit
Heavyweight reading
Sales commission for marketing?
Keep your navigation to the point
Marketing is where profits begin
Hats off to MarComms
This’ll save you a brainstorm
Are you really, always, the right choice?
Saviour of the Universe. Not.
First keywords …but then get those links
So what is a quality link anyway?
Nobody said link building is easy
Google: All Your Ads Are Belong To Us
Google lays your site traffic bare
Don’t let your guests go without a party bag
Your press releases clinically assessed
Outside in
It was only a simple mistake!
The Word on the Street
Corporate blogging for authority
You’re wrong. Even if you’re not.
Using video in the corporate environment
Copywriting: up, up and away
Why you need a conventional contents page
The bottom of the barrel
Why optimising your site is not risk-free
The objective of this blog is to seek out online articles which should be of interest to marketing managers in UK industrial and scientific businesses. Whilst many of the articles chosen will discuss developments in online marketing, and some intriguing techniques, I’ll also be selecting good background articles on various aspects of online marketing. Today’s choice is one of those. Bad SEO Techniques That Will Hurt Your Google Rankings from Search Engine Journal discusses how “search engine optimization”, or as it is commonly called, SEO, can actually hurt your site if done badly. The conclusion we should all draw from this is that if you’re allowing someone to play with your company’s web site, in order to improve its position in the Google results, make sure that person knows what they’re doing. You’re playing with fire here.Read MoreWhy optimising your site is not risk-free »
The importance of testing
We all know that testing pages is important, but few of us do it nearly enough. We all think we know best, and anyway, as testing takes so much time (and forces you to set up alternatives to what you feel is the right approach), we usually just think “it’s not worth it”. But it is. In We’re all guinea pigs in Google’s search experiment at CNET, the results of some of Google’s own testing experiments are revealed. Who would think the copyright notice at the foot of the page was so important? It needed testing to prove it.Read MoreThe importance of testing »
How broken is your site?
There’s a nice post in the E-Marketing Performance blog today, called Three Easy Ways to Fix Broken Links and Stop Unneccessary Visitor Loss. It shows you how to look for broken links on your web site, and how to fix them – something which is easy to overlook, but easy to do if you know how. Every site owner should do this regularly.Read MoreHow broken is your site? »
A look at Google’s Site Search offering
A nice introduction from Search Engine Journal today to Google Site Search. Google Site Search Gives Site Owners More Control explains how outsourcing your own site search to Google’s paid-for, but excellent application could be a smart move. If you don’t have a search facility on your site, or the one you have is a bit clunky or hard to maintain, take a look at this alternative.Read MoreA look at Google’s Site Search offering »
Letting hard facts drive your marketing
A post at Future Now’s Marketing Optimization Blog put me on to an excellent article at Omniture: Industry Insights called How to Make Testing Successful. In it, author Lily Chiu answers the question “How can I bring testing and optimization into my company successfully?” It’s a big leap both in effort and conceptual terms to go from marketing through gut instinct to marketing through data alone, but it’s a direction we should all be taking.Read MoreLetting hard facts drive your marketing »
The importance of 1-hit referrals
I like this article from the SEO Theory and Analysis blog: In SEO, you can always say it again. In it, author Michael Martinez contends that you can do as much keyword research as you like, but you’ll still see queries you’d never remotely considered if you look at your logs. It’s a mindset we should all get into.Read MoreThe importance of 1-hit referrals »
Understand what you subcontract
A good article on Search Engine Land, called Why You Need To Know SEO Basics, Even If You Outsource, is something you should read if you’re planning to improve your company’s web site performance but know you’ll be subcontracting the task. SEO is the specific science of “search engine optimisation”, but the principles in the article apply to other aspects of web site and online marketing development. You can only give a task to someone else if you actually understand what the task involves – we all know that – so education should be your priority at the moment.Read MoreUnderstand what you subcontract »
Save costs where it matters least
OK, so Does Your Website Have a Squeezy Top isn’t one of the most in-depth posts ever on Graywolf’s SEO Blog, but it contains a fundamental question which you should all think about: is your web site designed and laid out with the ruthless goal of facilitating conversions, or is it series of compromises that barely accomplishes its true goal?Read MoreSave costs where it matters least »
Strangemadeupdomainname.co.uk …or not?
Today I’d like to highlight a post from Search Engine Journal: Google, Yahoo and Microsoft: SEO Influence of Keywords in Domain Names asks “Are keywords in URL and domain name important? And how does it differ across various search engines?” For most of your companies, you have a set web site name (yourcompany.co.uk, probably), so you may be thinking “does this rather arcane discussion matter?” Well yes, it might well do, because you don’t have to put everything on your own company web site. Creating specific domains for specific campaigns is an option which most companies explore from time to time, and it’s a technique which can prove very effective. And if you try it, you’ll need to consider if it’s worth putting your keywords in your new domain name…Read MoreStrangemadeupdomainname.co.uk …or not? »
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