Our Daily Articles: Complete Index 2008–2020

Scheduled tweets on Twitter

Scheduled tweets on Twitter

If you’re responsible for your company’s Twitter presence, a new feature – scheduled tweets – could make life a lot easier.

Promoting that new industry data

Promoting that new industry data

Many industry bodies run surveys to get publicity. Helping them spread the message can be a real win-win. Don’t forget to link to them though.

Back to the future

Back to the future

Have you got someone who could write about where the market is heading, or how technology is changing? It seems to be working.

Keeping things positive

Keeping things positive

If our social media output is positive and addresses the needs and interests of our customers, they’ll continue to want to hear from us

Where now for the trade show?

Where now for the trade show?

The conference and exhibition industry has proved surprisingly resilient in the twenty-first century, but it’s about to have its biggest challenge yet.

Keep calm and carry on marketing

Keep calm and carry on marketing

For most of us, one or more competitors will have used this unprecedented period to strengthen their websites and improve their SEO/PPC game

Always go with the data

Always go with the data

I know this is all pretty basic stuff, but it’s surprising how often we see people making the same mistakes.

So what about the benefits?

So what about the benefits?

Here’s my favourite technique for ensuring I’m getting to the root of what I’m trying to get over in a piece of marketing copy.

A Window of Opportunity?

A Window of Opportunity?

Wthe current crisis stops dominating the news agenda, journalists will be looking for recovery stories. Prepare for that moment.

An appeal

An appeal

An innovative project has sprung up in my locality to design and make face visors, and thousands of these visors have already been produced.

How to look good on video calls

How to look good on video calls

Most of us are taking part in more video calls, and we should try to look our best, not for vanity reasons but as a courtesy to others.

The video star and the press briefing

The video star and the press briefing

I’m sure videoconferencing will be part of the future of First Friday Club, so let’s clink a virtual glass and carry on in the coronavirus-free internet world.

Coming out of this stronger

Coming out of this stronger

Only bother your customers with news if it’s to explain how you can make their life easier in these uncertain times.

Online hoaxes: not so funny

Online hoaxes: not so funny

Call out whoever sent you the message, and tell them not to propagate this rubbish, no matter how well intentioned they may be.