Our Daily Articles: Complete Index 2008–2019

We should focus on writing content that is relevant

It sounds how marketing ought to sound, right?

Always, always describe things in full and never generalise

Too many companies select products or services that nobody will be searching for

Google Search Console is making a lot more people aware of how their site is doing in search.

You may not be using on Google My Business to its full extent

"Milliseconds can earn millions", according to Google.

It worked for someone else. Could it work for you?

A useful new feature enables you to monitor all of the variations of your domain

It needn't cost a lot to associate yourself with a desired niche

That means writing a better page title and description meta tag

You only have to beat the opposition in front of you

Big, non-specialist agency? Great 3D pie charts, but nothing of substance

Research shows that top-ranking articles tend to have around 1,500 to 2,000 words

Even on business to business websites, showing real people can only be a good thing.

Oh, the potential quality of that visit if you can get it!

What's needed would be to select a number of specific searches

If you give them second-class status like this, the search engines may well do the same

It's worth auditing what you've got, and what's accessible.

If a competitor disappears, you'll want to set up a search advertising campaign to let people know

Obvious, right? Well, you wouldn't know it from most business sites.

Do we want emails that have changed every time we refer back to them?

A normal product page has to also cope with existing users

It's well worth setting up, and adding to your regular site management checklist.

LinkedIn has produced The LinkedIn Pages Playbook, and I'd recommend reading it

Next time you have a marketing meeting, put a five-minute brainstorm on the agenda

This is surely going to be the future ...ultra-niche, targeted advertising on regular TV

If you see differences in the results, it's more likely they've been caused by localisation

Google+ was never needed and failed to take off. Now it's going away.

Does your website copy treat your prospects with respect?

A 'defensive' search advertising campaign runs more broadly than just the company name.

If you discover something horrible has been going on, it's not unusual

Here are two things which will bring even your existing case studies back to life

Nobody will be searching for something they didn't know about

It's unlikely that we can genuinely escape surveillance, but we can make an effort

As with any no-click, no-fee advertising, it can be worth testing

Many of the practices suggested to help the visually impaired also assist machine intelligence

Remember the long, long tail of searches which got you nothing

These design techniques annoy me when they're used badly

Google Forms is one of those useful things that it's always useful to have up your sleeve.

There are a surprisingly large number of online resources for anyone needing a photo

It sounds daunting, but it can generate amazing results.

Add some copy about the technology and your offerings, and then add your list of questions and answers

This could be a big hit with the search engines

Many times I've been told by a website that I'm some sort of a technological imbecile

I just came across an interesting free book which you might like to read