Our Daily Articles: Complete Index 2008–2020

There are loads of tools for analysing the SEO strength of domains, but a new one from SEO tool provider Moz.com looks straightforward

A live webinar needs to be right first time – you can’t edit out the mistakes or start again. But I don’t think an audience expects perfection

This tool is a bit trivial, but it doesn’t hurt to give it a try if you’re writing an article about something and don’t know where to begin.

Instead of slick production values, a successful video is all about the content. A lower budget approach can do the job perfectly.

This is sometimes known as an ‘HTML sitemap’ and can be useful for visitors who like to use the ‘search’ facility in their browser!

Many web hosts nowadays offer a managed site transfer service, so for a small business, a new web host needn’t be a daunting prospect.

With more people getting involved in the buying decision, a consistent overarching marketing message is more important than ever.

Because PPC search advertising works well, many companies just gradually improve what they do, rather than make strategic changes.

There’s nothing wrong with having pages which list your alternatives to competitors’ product range names or even part numbers.

If the top-ranking page is a non-commercial site, offering to buy your way on to that page with a one-off advert ought to be a no-brainer.

Don’t just look to upgrade your page to something similar: see if you can spot weaknesses in competitor pages and gain a real advantage

Smart marketers have pop-ups that don’t appear on first arriving; they wait until the visitor is more likely to be receptive to an offer.

Take a look at a page on your website where the call to action is to contact you. Are you forcing mobile users to fill in a form?

Faster loading websites are something we should all be looking to provide, but next generation image formats may not be a good strategy

Some new methods allow “more fine-grained configuration of the preview content shown for your pages… through two types of new settings”.

Most businesses are doing very little. Your company will have to make up its own mind as to the risk it’s prepared to take.

Try to minimise the number of websites you run, with just one, if possible, being the easiest, cheapest and most effective of all

If BMON had been set up as an SEO consultancy, we’d probably have ended up as a PR agency – if we’d survived the intervening period

This is a big advert which will autoplay on the YouTube home screen on TVs – and can be purchased on a cost-per-thousand (CPM) basis.

With respect to SEO, I’ve not heard anyone show that it provides a ranking advantage, so there’s certainly no panic

You might notice in the Google results that the green URL under each result has now changed from the actual URL to a ‘breadcrumb’ link.

Why a bigger task for sales now is not to advocate our particular product, but to encourage the buyer to get on with deciding to buy something.

Google now treats the nofollow attribute as a “hint” for ranking, rather than a rule, and will do the same for crawling and indexing.

Much more than in desktop browser forms, it’s important to keep mobile forms simple. Here are a few design tips.

Publish a web page, click on the browser toolbar button, and all the links on your page are instantly checked. Simple as that.

Continuing my look at useful browser add-ons for website marketing, here’s one that lets you find email addresses related to a website.

What this does is to bring keyword data into everyday applications; I use it with Google Search, Google Analytics and Google Search Console.

There are so many reasons to go the extra mile I don’t know where to start, but tying in the advert headline with the landing page is one.

The knee-jerk response at many businesses is to slash activities including advertising, so marketing needs to market itself better internally.

There are several sets of people who might be leaving your list who you really don’t want to annoy. Irritate these people at your peril.

Ten years ago a small site could do well in the search engine results accidentally. Today you’ll need a smart, targeted strategy.

Sigstr allows you to control the email signatures across a company where employees are using Office 365, Exchange, Gsuite,etc.

Your efforts are wasted if people don’t do something. And your instructions on what to do need to be simple.

One of the most intriguing keyword research tools around, Ubersuggest, now has an expanded database, which makes it well worth a look.

When you send out the first announcements, there may not be a finished landing page on your website for people to quote.

Bullet points are a list of specific, important items. As such, they deserve to be crafted well. They also need to be kept simple

It’d be interesting to know if people were reading to the end, and to do this, you need to be measuring what’s called ‘scroll depth’.

As a website owner, I’m not sure I like it – why does Google think it’s OK to start marking up my website in this way?

Storytelling and journalism have to be accessible to a wide audience. Technical marketing content needs to target customers.

The sensible place for links to your social media accounts is at the end of every piece of content. It’s what the ‘footer’ was designed for.

But what can you do if your page speed score leaves something to be desired? Here are a couple of quick tips.

These things are relative, so take a look at the scores for the competitors who are doing best for key searches. That’s a target to aim for.

This is how Google judges your page as having provided a good user experience, and there’s little that beats that in the SEO stakes nowadays.