Our Daily Articles: Complete Index 2008–2019

It sounds daunting, but it can generate amazing results.

Add some copy about the technology and your offerings, and then add your list of questions and answers

This could be a big hit with the search engines

Many times I've been told by a website that I'm some sort of a technological imbecile

I just came across an interesting free book which you might like to read

What have the top results in your target Google results got that you haven't?

Why not leave the page on the site, with a message?

Here are some of the things to consider when making a corporate talking head video

Having Smart Goals set up is a lot better than just hoping your advertising is only hitting the right people.

I'm more inclined to think it was simply because I was searching for the company name

In terms of SEO, embedding a YouTube video on your website probably doesn't make much difference

If including the item improves your site, that's a win-win, surely?

We're going to see where we might get some possible wins

Improving the user experience should be an absolute priority for your marketing in 2019

Required information could be quite technical, so 10 to 20 seconds isn't long

Inserting adverts in YouTube search results is easy and very effective

If the traffic can go one way, it can just as easily go the other

What do you think your prospects and customers think of the emails you've sent?

There are pros and cons to doing this, although (spoiler alert), we usually recommend against it.

If you want to run a 'remarketing' advertising campaign, you'll need an 'audience' to advertise to

Many companies are using content marketing techniques without realising

The less content there is on a page, the more important the description meta tag

Sometimes you have to scroll down to find the top natural result!

By following the explanatory links, you might learn something interesting

If you're not a Photoshop wizard, there are online tools which make it simple.

As with the thumbnails, this can be done retrospectively to existing videos.

Only half as many people who agree that (these strategies) work, actually do them

We shouldn't be surprised if journalists see providing links as something to avoid

You can get hundreds of extra views of a video each month for £1 a day

Sometimes there are opportunities which are quite close to home.

You'll need a short brief, so that they're all quoting for the same thing

This is the sort of thing which top SEO consultants can do for big companies

"How To" content takes a little bit of effort to set up, but it's incredibly productive, helping existing users and attracting prospects.

Obviously if you run your own Google Ads campaigns you'll want to keep up with all this

Does it matter? If the site has been 'scraped' for no apparent reason, probably not.

If you want to help ensure you never lose your domain name, pay for a decent length of registration (e.g. 10 years)

I'm pretty certain that "This is Marketing: You Can’t Be Seen Until You Learn To See" will be worth reading

If you're trying to rank for something obscure, your competition may be negligible

I don't suppose I need to convince many of the readers of this blog of the advantages of PPC search advertising.

Google is adding new features all the time, which you need to take advantage of

I think it's more important than ever to ensure your company is properly listed and described in Google Maps

In a classic example of '80/20', the problem is easier to work on than you think

So how do we target the recipients who matter?

You can set up this mode for all websites