The only thing that matters in advertising
The better ad services, led by Google, have sophisticated ways of identifying and discounting it
Our Daily Articles: Complete Index 2008–2019
No takers to write an article? No problem.
How do you get it out, efficiently, short of a hot-wire to their brains?
Having the courage to look at the numbers that matter
How many marketing managers are going to ignore the opportunity to present such a lovely rising graph?
Should we stop creating content around keywords?
Stop creating content around keywords and think about broad topics to cover in-depth
SEO: how it all adds up
SEO is now so complex that it's almost impossible to define a set of generalised tactics
What else can you get out of those case studies?
I think that our client had just not put two and two together
Improve your forms and watch your enquiry rate rise
If the information you need is complicated, just ask for their phone number
The long tail of exact match search advertising
It would be nice to know what these searches were. But unfortunately, until you get a click, you're not going to find out.
Don’t compromise the design of your landing pages
You need a special system just for landing pages, even if it does force you to opt out of your normal content management system
What we all need to understand about SEO
If you're in that situation, it would make the ideal basis for an internal presentation
Contact Who?
If you can also use that drop-down to send emails to the right person directly, even better; everyone gains
Why we avoid the Display Network and apps on mobile devices
If we use the Display Network at all, we switch off all appearances on mobile devices
A keyword in a domain name is not an SEO advantage
Keyword domains do not naturally rank faster than branded domains, or more highly
More on those new Responsive Search Ads
Keep one or more of your standard text adverts running alongside any Responsive Search Ads for now
Description meta tags – do make some effort
Can I suggest that you at least write good page descriptions for your most important pages?
New search ad format may provide better matching
We've had the opportunity to test them, and they're very interesting.
ICYMI – All the blog posts from August 2018
Our monthly listing of everything which has been in the blog in the last month...
Put in the effort for best search quality
A page can be considered low quality even if its intention is good.
Image formats continue to evolve
It's quite possible that one of the site's recommended alternative formats will be WebP
How to stop advertisers from wasting their money
So we thought: 'Why not call the advertisers and let them know?'
Buying an email list is a terrible idea
Just who are these people who've said "you can sell my email address to unknown manufacturers"?
Talking about Google My Business
If you want to get more confident with your account, spend some time on the Official Google My Business Community
If anyone ever tells you they know how Google works…
Google in 2017 made over 2,400 changes to its search algorithms
Don’t be pressured into neglecting results
Pushing stuff into the system has to be done, but it's not everything.
Why you should renew your efforts to get ‘featured snippets’
Most people's first question is: can I really get these?
How are searches on your company name looking?
The best line of attack may be to spend a few pounds on a search advertising campaign
Inspiration to get better conversion rates
It shows how much website traffic can be worth if you can turn visitors into customers.
Guidelines for giving a good presentation
I think there's no substitute for creating three separate, parallel presentations.
The drawbacks of your ‘hamburger menu’
You need to remember that nobody knows what it contains until they click on it, and why should they?
Have a think about reorganising your navigation
This common error means that a great opportunity - to list what you sell - is missed
Branding is about what people associate with your name
'Branding' is often considered to be bit of an extravagance in industrial marketing.
Can you inherit content from other sites?
If you come across good content on other sites which is neglected, try to get ownership of it
ICYMI – All the blog posts from July 2018
Our monthly listing of everything which has been in the blog in the last month...
How long is long enough?
Does your 500-word article stand no chance? Would a 5000-word article be better?
Could you do more with personalisation?
Your website developer may be able to do more than you think
HTML5 is the way to go
There are a number of HTML5 editors around, and it's worth learning how to use one
Fine-tuning where search engine traffic arrives
Are there some obscure old products or even PDF documents showing?
Are you missing out from the start?
There's no substitute for putting yourself in the place of a prospect, and searching online to see what they see.
It’s time to set any remaining gated content free
Genuine prospects will contact you without you needing to contact them.
Getting that video to work for you in search
Half a dozen things to think about when you put a video on YouTube.
