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Our Daily Articles: Complete Index 2008–2022

None of us know what works best

None of us know what works best

All marketing email applications have the ability to segment the recipients. I do hope you’re experimenting with your email campaigns.

The latest in SEO ideas

The latest in SEO ideas

I’ve read a lot of ‘tips for the new year’ articles for website managers over the past fortnight, but try this one for size.

Brand purpose: food for thought?

Brand purpose: food for thought?

Brand purpose is one of those things that’s easy to dismiss as having been invented to keep corporate marketing consultants in business. But is it more than that?

How long should a web page be?

How long should a web page be?

A web page should be as long as it needs to be to satisfactorily deliver on the promise of its headline or the link that got people there.

Why hide your offering?

Why hide your offering?

It’s probably not the word ‘solutions’ that I’d be glad to see the back of, it’s the laziness that was behind it in the first place.

Step by step

Step by step

Why we should break things down, while ensuring the readers know how much there is in the presentation and where they are in the process.

Article ideas for free

Article ideas for free

I promise that Answer The Public will give you enough ideas to write a nice new article every month until next Christmas.

Customer expectations in 2022

Customer expectations in 2022

There’s no doubt in my mind that in business, people are becoming less forgiving of any lag between the B2B and consumer sectors.

A few topics for the new year

A few topics for the new year

If you’re responsible for your company’s online marketing, there are an increasing number of fields in which you need to be competent.

Doing better in Yandex

Doing better in Yandex

Some suggestions about cracking Yandex, one of the few search engines used as much as Google in its home country (in this case, Russia).

What is a ‘Soft 404’?

What is a ‘Soft 404’?

As far as SEO goes, soft 404s are bad. If we have lots of URLs like this, the search engines will try to index them all as separate pages.

Looking good, sounding better

Looking good, sounding better

It seems there are a number of things that it’s generally accepted will improve our speaking performance. Here are a few.

Personalise marketing meaningfully

Personalise marketing meaningfully

Let’s scrap the idea of ‘personalisation’, which to so many businesses just means ‘mail-merge’, and think more in terms of ‘customisation’.

A fresh image on social media

A fresh image on social media

Changing your username on social media was once impossible, or at least very hard, but is now quite a bit simpler on many services.

That don’t impress me much

That don’t impress me much

…but it may impress prospects. Customer feedback gained through surveys may have some decent marketing collateral hidden in it.

Trust in the video

Trust in the video

A video introduction on a website, featuring a trustworthy face, can be one of the most effective tools available to create enquiries.

Choosing a domain name

Choosing a domain name

From time to time we might want a new website for a specific initiative, and it’s worth knowing the best practice for when that happens.

Marketing is part of sales

Marketing is part of sales

We need to see marketing as an engine driving business, rather than just another necessary expense to be borne