Our Daily Articles: Complete Index 2008–2019

Your customers do not expect an instant reply from you, so don’t use that as an excuse for checking emails every five minutes

Whether the length of an article is 200 words or 2000 isn’t nearly as important as answering the question in depth.

There are so many corporate presentations being made every day which just disappear into history. It’s a big waste.

Make your website an increasingly useful repository of information in your area of technology, and the results will follow.

Search advertising is fantastic at tailoring the sales message and enquiry experience to the location of the prospect.

What links are helping you with specific product searches, and what ones are just telling the search engines what they already know?

Please don’t make the mistake on social media that so many companies do, of just pasting in the headline as the message.

Don’t just take a look now, feel happy that renewal isn’t for another year, and promptly forget the issue. Make sure you’ll get a reminder.

Like driving a car with an automatic gearbox, automated bidding has been seen by professionals as somehow beneath them.

If you have just one sentence to summarise the message the page is trying to convey, is it what’s in the headline?

When you ‘gate’ content, you hide it from the search engines, and can any of us afford to do that? I think there’s a compromise.

Wikipedia is not some opportunity to be exploited in a dubious way. It’s a terrific source of quality traffic. Just treat it with respect.

The very first email you send someone by request is more likely to be read than any other, so don’t waste the opportunity to offer something!

Google’s ‘Display Network’, and it may be the company’s least well promoted service

We suggest letting the prospects point to their industry once they’ve got to the site.

A Google Business listing means prompting satisfied customers to add their review, and here’s how

It might be worth seeing if your traffic has been affected in the past week or so.

Here are some nice freebies for you: my former colleague Andrew Leon Walker has written three genuinely useful guides

It’s previously been possible for a single site to grab three or four of the spots in the search results.

If you have the facility to do so, at least ensure you have a sub-heading every two to three paragraphs.

How long should the title tag be? The consensus among SEO experts though is that 50 to 60 characters is just fine.

An easy trap to fall into is to just let a content management system take the page headline and dump it into the title tag field.

How do we get in the natural, free results as quickly as possible?

At what point is it worth looking at the number two search engine?

SEO Analyzer will spend three minutes and then present you with an action plan.

Take a look at any search results on a mobile device and you’ll see that some sites’ favicons look much better than others.

Instead of this piece just fading away, I could end it by posing a question, and then a call-to-action.

What does Google understand the intent to be, in the face of a search for ‘blue widgets’?

Examine the forms on your website on different devices, and ask the question: “Is this easy to complete?”

I’m sure that from time to time you’ve noticed Google results featuring odd characters such as ticks, stars and even smiley faces.

What are some of the ways in which we can maximise the number of people who turn up?

In general, I’d say don’t bother investing in any variations on your main domain name.

I’d have thought it natural then to redirect requests for the .uk domain to the .co.uk version

‘On-page SEO’ is the stuff we can just do ourselves, right now

If you’re going to follow up their catalogue request with some sales emails, be honest about it

The ‘number one in Google’ ranking doesn’t have anything like the prominence it used to have

Think how your call-to-action exhortation might be misinterpreted.

SEO is not something that can be done externally on a budget

It’s the best of both worlds for a section of the potential customer base

It’s a critical element which is so often missing