Our Daily Articles: Complete Index 2008–2019

"How To" content takes a little bit of effort to set up, but it's incredibly productive, helping existing users and attracting prospects.

Obviously if you run your own Google Ads campaigns you'll want to keep up with all this

Does it matter? If the site has been 'scraped' for no apparent reason, probably not.

If you want to help ensure you never lose your domain name, pay for a decent length of registration (e.g. 10 years)

I'm pretty certain that "This is Marketing: You Can’t Be Seen Until You Learn To See" will be worth reading

If you're trying to rank for something obscure, your competition may be negligible

I don't suppose I need to convince many of the readers of this blog of the advantages of PPC search advertising.

Google is adding new features all the time, which you need to take advantage of

I think it's more important than ever to ensure your company is properly listed and described in Google Maps

In a classic example of '80/20', the problem is easier to work on than you think

So how do we target the recipients who matter?

You can set up this mode for all websites

If you think the traffic is worth the money, go ahead and re-book.

As ever, it's all about the measurement.

The page title which is displayed needs to be written with all the care you'd put into an advert

But wait a minute: why do we have to do it for every product?

Here's an exercise which is crude, but enlightening

Of course, creating a 2,000 word article isn't easy

You'd be better off targeting closely related terms on the same page

I try to write them short enough to appear on most desktop PC screens

The display of some of these extensions is starting to look really tatty

Give them a steer in the right direction – they'll thank you for it

Why not simulate what a prospect might do?

It's perfectly possible to have our entire website at the 'root domain' level

If you're removing a page from your website, you should set up a 301 redirect

As is so often the case, Google Search Console is our friend

Email can be done through web forms, but few of us trust these

It would be criminal to lose someone who's that close to contacting you

There's a lot to be gained by regularly adding and updating them

We need to focus on what we can handle. What should they be?

A good FAQ page is great for SEO and widely liked by visitors

They were also convinced that they'd got many more new clients who found the company through the store

Your site search has to deliver results to the standard that people expect

As soon as several people contribute, you need some sort of policy.

If your page doesn't pass both tests, resolve to do something about it

It's criminal to then risk them clicking 'back' while the page loads because it looks like nothing's happening

The better ad services, led by Google, have sophisticated ways of identifying and discounting it

How do you get it out, efficiently, short of a hot-wire to their brains?

How many marketing managers are going to ignore the opportunity to present such a lovely rising graph?

SEO is now so complex that it's almost impossible to define a set of generalised tactics

I think that our client had just not put two and two together

It would be nice to know what these searches were. But unfortunately, until you get a click, you're not going to find out.

You need a special system just for landing pages, even if it does force you to opt out of your normal content management system