None of us know what works best
All marketing email applications have the ability to segment the recipients. I do hope you’re experimenting with your email campaigns.
All marketing email applications have the ability to segment the recipients. I do hope you’re experimenting with your email campaigns.
The index of everything that’s been in our ‘An Article A Day’ blog in the last month.
The wording of posts on social media such as LinkedIn or Twitter is critical to getting engagement. So what tips do the experts suggest?
A new feature in Yoast SEO provides a record of how we’re ranking on the keywords or keyphrases chosen for certain pages.
Nobody’s going to get excited by a brand that offers nothing new, but we shouldn’t forget what makes it the same too.
Google Analytics is fighting hard to remain accurate, but trust me, it’s still not selectively ignoring specific dodgy publishers.
Whatever we’re doing, there are who, what, when, where, how and why questions which we might throw at the activity to get us going.
Like everything else with the Google results, there’s not much we can do to force Google to show or not show our images
I’ve read a lot of ‘tips for the new year’ articles for website managers over the past fortnight, but try this one for size.
With pay-per-click, the relevance of the audience isn’t important in terms of reach, but in terms of being able to tailor the message.
Brand purpose is one of those things that’s easy to dismiss as having been invented to keep corporate marketing consultants in business. But is it more than that?
Anyone concerned with their website’s SEO would do well to ensure they have an understanding of how the search engine ‘crawlers’ work.
If you’re thinking of trying to use LinkedIn more effectively this year, I’d thoroughly recommend this free online tutorial course.
It’s going to be rare now for a customers to look up a supplier, call in a salesperson, and buy the product.
A web page should be as long as it needs to be to satisfactorily deliver on the promise of its headline or the link that got people there.
It’s worth ‘tagging’ the link to our company website in Google Business Profile, so that we can segment out the traffic in Google Analytics.
The clunkily-named but ever-so-essential ‘Google My Business’ has been renamed yet again, this time to Google Business Profile.
It’s probably not the word ‘solutions’ that I’d be glad to see the back of, it’s the laziness that was behind it in the first place.
Why we should break things down, while ensuring the readers know how much there is in the presentation and where they are in the process.
I promise that Answer The Public will give you enough ideas to write a nice new article every month until next Christmas.
There’s no doubt in my mind that in business, people are becoming less forgiving of any lag between the B2B and consumer sectors.
If you’re responsible for your company’s online marketing, there are an increasing number of fields in which you need to be competent.
The index of everything that’s been in our ‘An Article A Day’ blog in the last month.
For those of you managing your own search ad campaigns, I asked the team here to name some things they think you should be looking at.
If we want to create video content which helps build trust in our business (and we really should), then where do we start?
The Center Cam is intended to sit in the centre of your screen and be small enough for you to look past it to look straight at your audience.
I doubt many people are brave or affluent enough to commit to ‘Big Content’ at the moment. But let me know if any of you do.
Browser extensions continue to be an increasing area of usefulness, and here’s a great list. These are just a start.
We’ve been getting a lot of great information out of the True Competitor Tool in the Moz Pro suite of (paid-for) tools.
Some suggestions about cracking Yandex, one of the few search engines used as much as Google in its home country (in this case, Russia).
As far as SEO goes, soft 404s are bad. If we have lots of URLs like this, the search engines will try to index them all as separate pages.
A guide to when you should use redirects, the best ways to implement them, and tips like watching out for ‘redirect loops’.
It’d be a surprise if Google ever indexed every page on our websites, but we can take steps to increase our coverage.
It seems there are a number of things that it’s generally accepted will improve our speaking performance. Here are a few.
Let’s scrap the idea of ‘personalisation’, which to so many businesses just means ‘mail-merge’, and think more in terms of ‘customisation’.
If our business has a regional office, should we write a full-length article about ‘Blue Widgets in Leicestershire’ or whatever?
Changing your username on social media was once impossible, or at least very hard, but is now quite a bit simpler on many services.
I really liked this recent email newsletter analysing what it had got right in its first 99 issues. Here are the main bits of advice.
…but it may impress prospects. Customer feedback gained through surveys may have some decent marketing collateral hidden in it.
The index of everything that’s been in our ‘An Article A Day’ blog in the last month.
Rising prices for travel and accommodation could easily put the trade show and conference sector into a death spiral.
A video introduction on a website, featuring a trustworthy face, can be one of the most effective tools available to create enquiries.
From time to time we might want a new website for a specific initiative, and it’s worth knowing the best practice for when that happens.
Available for a while now, selectable modes on Teams and Zoom make it look like everyone is in the same room, and I like the approach a lot.
There’s quite a lot of profiling data available in media that we might be targeting which could be useful in creating specific buyer personas
We need to see marketing as an engine driving business, rather than just another necessary expense to be borne
It’s hard to convince search engines that our sites are more relevant than similar ones thousands of miles closer to the search engine user.
I cannot understand business websites that have a home page that stays the same for years on end. And there are plenty of them.
Think of different customers. Answer these three questions. And use these answers to write pages for your website.
Companies can be reluctant to delete stuff from their website but will happily add more which isn’t part of the sales or support narrative.