Our Daily Articles: Complete Index 2008–2022

Why is this old but continually developing concept so important in marketing? Why am I reminding us all of it here?

Your website designer isn’t being unnecessarily conservative by sticking the company logo in the traditional place.

If your site isn’t as great on a mobile as it is on desktop, don’t try to convince yourself that serious B2B buyers don’t care.

The index of everything that’s been in our ‘An Article A Day’ blog in the last month.

Google has frequently been rewriting page titles on the fly for a while now, but it’s becoming increasingly common.

There’s an advantage to combining pages into a single, more substantial one if it has a primary topic as strong as the individual pages.

Looking at the usage of the search facility on my sites that have it, I wonder if it should be on more sites.

The AIDA technique encapsulates the sales process, and can be used in almost any marketing copywriting. It works for a lot of people.

Should the meeting room be on one camera, or should everyone bring a laptop and sign in separately? That’s just one issue worth considering.

We can’t do much about the sites that link to us, but we can try to get authoritative sites to do so – and attach ourselves to them.

There are more good freelance technical writers out there than ever before, including former editors – why not get them on board?

Looking at strengths, weaknesses, opportunities, and threats (SWOT) works on so many business issues, and SEO is one of them. So how would we use it?

There’s evidence now that articles with an image every 100 words or so get shared twice as often as articles with fewer images.

Prospective customers may find an appropriate combination of products on our website, but might be thinking: “Is there a better one?”

Perhaps it’s time to reassess the potential of this bridesmaid technology. Here are some ideas where QR codes might be a neat approach.

Short sentences slow down the reader, whereas a long sentence speeds us to its end. They can be combined to give a real punch.

Our blog section can be the home of announcements, background articles, case studies, answers to FAQs, or better still, all of these.

All marketing email applications have the ability to segment the recipients. I do hope you’re experimenting with your email campaigns.

The index of everything that’s been in our ‘An Article A Day’ blog in the last month.

The wording of posts on social media such as LinkedIn or Twitter is critical to getting engagement. So what tips do the experts suggest?

Nobody’s going to get excited by a brand that offers nothing new, but we shouldn’t forget what makes it the same too.

Google Analytics is fighting hard to remain accurate, but trust me, it’s still not selectively ignoring specific dodgy publishers.

Whatever we’re doing, there are who, what, when, where, how and why questions which we might throw at the activity to get us going.

Like everything else with the Google results, there’s not much we can do to force Google to show or not show our images

With pay-per-click, the relevance of the audience isn’t important in terms of reach, but in terms of being able to tailor the message.

Brand purpose is one of those things that’s easy to dismiss as having been invented to keep corporate marketing consultants in business. But is it more than that?

It’s going to be rare now for a customers to look up a supplier, call in a salesperson, and buy the product.

A web page should be as long as it needs to be to satisfactorily deliver on the promise of its headline or the link that got people there.

It’s worth ‘tagging’ the link to our company website in Google Business Profile, so that we can segment out the traffic in Google Analytics.

The clunkily-named but ever-so-essential ‘Google My Business’ has been renamed yet again, this time to Google Business Profile.

Why we should break things down, while ensuring the readers know how much there is in the presentation and where they are in the process.

I promise that Answer The Public will give you enough ideas to write a nice new article every month until next Christmas.

There’s no doubt in my mind that in business, people are becoming less forgiving of any lag between the B2B and consumer sectors.

The index of everything that’s been in our ‘An Article A Day’ blog in the last month.

For those of you managing your own search ad campaigns, I asked the team here to name some things they think you should be looking at.

The Center Cam is intended to sit in the centre of your screen and be small enough for you to look past it to look straight at your audience.