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Our Daily Articles: Complete Index 2008–2022

Where to stick your logo

Where to stick your logo

Your website designer isn’t being unnecessarily conservative by sticking the company logo in the traditional place.

Reasons to be responsive

Reasons to be responsive

If your site isn’t as great on a mobile as it is on desktop, don’t try to convince yourself that serious B2B buyers don’t care.

The future of business events?

The future of business events?

I think the trade show and conference industry as we’ve known it is on a downward spiral of doom. But can we have ‘hybrid’ events?

Google outlines its use of AI

Google outlines its use of AI

Search engines are probably at the leading edge of how  artificial intelligence and machine learning is being used, in any application.

Why outsource your content?

Why outsource your content?

There are more good freelance technical writers out there than ever before, including former editors – why not get them on board?

SEO SWOT

SEO SWOT

Looking at strengths, weaknesses, opportunities, and threats (SWOT) works on so many business issues, and SEO is one of them. So how would we use it?

Better ways to get more visual

Better ways to get more visual

It’s easy to write a great piece and then just stick in a product photo almost as an afterthought, but we need to think in more visual terms.

The confident product website

The confident product website

Prospective customers may find an appropriate combination of products on our website, but might be thinking: “Is there a better one?”

Sentence lengths for impact

Sentence lengths for impact

Short sentences slow down the reader, whereas a long sentence speeds us to its end. They can be combined to give a real punch.

Why bother with a blog?

Why bother with a blog?

Our blog section can be the home of announcements, background articles, case studies, answers to FAQs, or better still, all of these.

None of us know what works best

None of us know what works best

All marketing email applications have the ability to segment the recipients. I do hope you’re experimenting with your email campaigns.

The latest in SEO ideas

The latest in SEO ideas

I’ve read a lot of ‘tips for the new year’ articles for website managers over the past fortnight, but try this one for size.

Brand purpose: food for thought?

Brand purpose: food for thought?

Brand purpose is one of those things that’s easy to dismiss as having been invented to keep corporate marketing consultants in business. But is it more than that?

How long should a web page be?

How long should a web page be?

A web page should be as long as it needs to be to satisfactorily deliver on the promise of its headline or the link that got people there.

Why hide your offering?

Why hide your offering?

It’s probably not the word ‘solutions’ that I’d be glad to see the back of, it’s the laziness that was behind it in the first place.

Step by step

Step by step

Why we should break things down, while ensuring the readers know how much there is in the presentation and where they are in the process.

Article ideas for free

Article ideas for free

I promise that Answer The Public will give you enough ideas to write a nice new article every month until next Christmas.

Customer expectations in 2022

Customer expectations in 2022

There’s no doubt in my mind that in business, people are becoming less forgiving of any lag between the B2B and consumer sectors.

A few topics for the new year

A few topics for the new year

If you’re responsible for your company’s online marketing, there are an increasing number of fields in which you need to be competent.