The cookieless future changes again
Google hopes its latest proposal for contextual advertising will prove to be effective enough, even if it’s nothing like as granular.
Google hopes its latest proposal for contextual advertising will prove to be effective enough, even if it’s nothing like as granular.
Why is this old but continually developing concept so important in marketing? Why am I reminding us all of it here?
Your website designer isn’t being unnecessarily conservative by sticking the company logo in the traditional place.
If your site isn’t as great on a mobile as it is on desktop, don’t try to convince yourself that serious B2B buyers don’t care.
I think the trade show and conference industry as we’ve known it is on a downward spiral of doom. But can we have ‘hybrid’ events?
The index of everything that’s been in our ‘An Article A Day’ blog in the last month.
Google has frequently been rewriting page titles on the fly for a while now, but it’s becoming increasingly common.
There’s an advantage to combining pages into a single, more substantial one if it has a primary topic as strong as the individual pages.
Looking at the usage of the search facility on my sites that have it, I wonder if it should be on more sites.
Search engines are probably at the leading edge of how artificial intelligence and machine learning is being used, in any application.
The AIDA technique encapsulates the sales process, and can be used in almost any marketing copywriting. It works for a lot of people.
Google Business Profiles is the place where most people will come across reviews, and we need to ensure they make us look good.
Should the meeting room be on one camera, or should everyone bring a laptop and sign in separately? That’s just one issue worth considering.
We can’t do much about the sites that link to us, but we can try to get authoritative sites to do so – and attach ourselves to them.
There are more good freelance technical writers out there than ever before, including former editors – why not get them on board?
Looking at strengths, weaknesses, opportunities, and threats (SWOT) works on so many business issues, and SEO is one of them. So how would we use it?
There’s evidence now that articles with an image every 100 words or so get shared twice as often as articles with fewer images.
It’s easy to write a great piece and then just stick in a product photo almost as an afterthought, but we need to think in more visual terms.
Prospective customers may find an appropriate combination of products on our website, but might be thinking: “Is there a better one?”
Google Search is transforming into a resource aiming to provide direct answers on the results page, but it’s changing how it does that.
Perhaps it’s time to reassess the potential of this bridesmaid technology. Here are some ideas where QR codes might be a neat approach.
Short sentences slow down the reader, whereas a long sentence speeds us to its end. They can be combined to give a real punch.
Our blog section can be the home of announcements, background articles, case studies, answers to FAQs, or better still, all of these.
Some techniques that may come in handy when coming up with business names, advertising slogans, or headlines for your content assets.
All marketing email applications have the ability to segment the recipients. I do hope you’re experimenting with your email campaigns.
The index of everything that’s been in our ‘An Article A Day’ blog in the last month.
The wording of posts on social media such as LinkedIn or Twitter is critical to getting engagement. So what tips do the experts suggest?
A new feature in Yoast SEO provides a record of how we’re ranking on the keywords or keyphrases chosen for certain pages.
Nobody’s going to get excited by a brand that offers nothing new, but we shouldn’t forget what makes it the same too.
Google Analytics is fighting hard to remain accurate, but trust me, it’s still not selectively ignoring specific dodgy publishers.
Whatever we’re doing, there are who, what, when, where, how and why questions which we might throw at the activity to get us going.
Like everything else with the Google results, there’s not much we can do to force Google to show or not show our images
I’ve read a lot of ‘tips for the new year’ articles for website managers over the past fortnight, but try this one for size.
With pay-per-click, the relevance of the audience isn’t important in terms of reach, but in terms of being able to tailor the message.
Brand purpose is one of those things that’s easy to dismiss as having been invented to keep corporate marketing consultants in business. But is it more than that?
Anyone concerned with their website’s SEO would do well to ensure they have an understanding of how the search engine ‘crawlers’ work.
If you’re thinking of trying to use LinkedIn more effectively this year, I’d thoroughly recommend this free online tutorial course.
It’s going to be rare now for a customers to look up a supplier, call in a salesperson, and buy the product.
A web page should be as long as it needs to be to satisfactorily deliver on the promise of its headline or the link that got people there.
It’s worth ‘tagging’ the link to our company website in Google Business Profile, so that we can segment out the traffic in Google Analytics.
The clunkily-named but ever-so-essential ‘Google My Business’ has been renamed yet again, this time to Google Business Profile.
It’s probably not the word ‘solutions’ that I’d be glad to see the back of, it’s the laziness that was behind it in the first place.
Why we should break things down, while ensuring the readers know how much there is in the presentation and where they are in the process.
I promise that Answer The Public will give you enough ideas to write a nice new article every month until next Christmas.
There’s no doubt in my mind that in business, people are becoming less forgiving of any lag between the B2B and consumer sectors.
If you’re responsible for your company’s online marketing, there are an increasing number of fields in which you need to be competent.
The index of everything that’s been in our ‘An Article A Day’ blog in the last month.
For those of you managing your own search ad campaigns, I asked the team here to name some things they think you should be looking at.
If we want to create video content which helps build trust in our business (and we really should), then where do we start?
The Center Cam is intended to sit in the centre of your screen and be small enough for you to look past it to look straight at your audience.