Our Daily Articles: Complete Index 2008–2020

SEO in summary for 2020

SEO in summary for 2020

The best strategy is to measure the site’s performance, create a smoother experience for your users and optimise for mobile-first indexing.

A video for every customer

A video for every customer

If you’re not personalising your marketing more in 2020, just remember that your competitors may well be. Video is just another outlet.

Who’s watching our videos?

Who’s watching our videos?

If a video is embedded into a page on our website, we need to know how often it’s getting watched there, and where any viewers came from.

How to use Q&A sites properly

How to use Q&A sites properly

The key is to be somebody who answers questions regularly. Join in the sites as a community member, and be respectful as well as helpful.

Passing the relevancy test

Passing the relevancy test

Great salespeople get prospects to identify their situation and offer material to demonstrate credibility. Can we do this on a website? Yes we can.

Keep working over Christmas

Keep working over Christmas

If your adverts are aimed at getting prospects to call you now and talk to an expert, you may be wasting your money if your company is closed.

Can we use Emojis in business?

Can we use Emojis in business?

I like to use emojis to add emphasis to a message, but I think it’s dangerous to make the meaning of the message dependent on them.

One for the WordPress users

One for the WordPress users

Google’s WordPress plugin is an excellent time-saver, which brings Search Console, Analytics and PageSpeed Insights to your Dashboard.

How to promote a video by email

How to promote a video by email

It’s not a good idea to embed videos in emails, because many email apps won’t support them, and some services will classify them as spam.

Laying it out for all to see

Laying it out for all to see

People visit sites to find out things. They are becoming less patient. We need to understand this, like Amazon does.

A reminder to use  ‘alt’ text

A reminder to use ‘alt’ text

Using ‘alt’ text to describe images is as important today as ever, and not just because of SEO. It’s a simple thing, but often forgotten.

Read that to me one more time

Read that to me one more time

After writing something, we read it back. Get someone else to read it out loud though; almost every PC or phone has the ability to do this.

A direct route from advert to CRM

A direct route from advert to CRM

We’re being offered the chance to have a pop-up form generated directly by the advert, where the prospect can enter basic contact details.

Keep on keeping on with emails

Keep on keeping on with emails

There are many reasons why an email might only be read on a second attempt, such as initially receiving it at an inconvenient time of day.

Slave to the Algorithms

Slave to the Algorithms

I’ve noticed a lot of individual page performance changes recently. This wouldn’t be apparent just by looking at overall site traffic totals.

Some easy ideas for videos

Some easy ideas for videos

I’ve shot loads of really good videos in the last year. Once you’ve done a few practice ones, it really becomes second nature.

Spring Cleaning your website

Spring Cleaning your website

I have seen anecdotes of sites removing half or more of their content, stretching back many years, and seeing a substantial SEO benefit from doing so.

Got anything new to link to?

Got anything new to link to?

You’ll soon be able to register the “.new” top-level domain for shortcuts to online services. Details are – predictably – at whats.new