Let’s hear it for low quality photography
Embarrassed about the staff shots on your 'About Us' page? You really shouldn't be.
Our Daily Articles: Complete Index 2008–2019
How to make a technical presentation interesting
It's hard to make a technical presentation interesting, even if the audience ought to be interested
ICYMI – All the blog posts from March 2019
Our monthly listing of everything which has been in the blog in the last month...
Helping machines understand things in their own way
Think quality newspaper article, not James Joyce novel or scientific PhD
Blackmail emails: change those passwords!
Ensure that your email password is unique and not used for anything else.
The most basic tip for Search Advertising
Too many companies select products or services that nobody will be searching for
How to see changed position rankings on Google Search Console
Google Search Console is making a lot more people aware of how their site is doing in search.
A reminder and how to add a ‘Post’ on Google My Business
You may not be using on Google My Business to its full extent
Google gives us better page speed information
"Milliseconds can earn millions", according to Google.
Tidying up those Google Search Console domains
A useful new feature enables you to monitor all of the variations of your domain
Positioning a brand when it doesn’t seem relevant
It needn't cost a lot to associate yourself with a desired niche
Let’s all improve our CTR in Google, shall we?
That means writing a better page title and description meta tag
Selling to experts? Sell using experts
Big, non-specialist agency? Great 3D pie charts, but nothing of substance
A simple sequence for a sales page
If we fail to put the call-to-action in our readers' minds at the start, they could well bail out
How many words is enough?
Research shows that top-ranking articles tend to have around 1,500 to 2,000 words
Real people at the other end of the line
Even on business to business websites, showing real people can only be a good thing.
ICYMI – All the blog posts from February 2019
Our monthly listing of everything which has been in the blog in the last month...
How does your website compare in search?
What's needed would be to select a number of specific searches
The problem with most blogs
If you give them second-class status like this, the search engines may well do the same
How many pages are there on your website?
It's worth auditing what you've got, and what's accessible.
Capitalising on losing a competitor
If a competitor disappears, you'll want to set up a search advertising campaign to let people know
“Dynamic Email”: We don’t need no complication
Do we want emails that have changed every time we refer back to them?
Don’t neglect Bing Webmaster Tools
It's well worth setting up, and adding to your regular site management checklist.
How to get your company LinkedIn page working
LinkedIn has produced The LinkedIn Pages Playbook, and I'd recommend reading it
What would your customers miss if you weren’t here?
Next time you have a marketing meeting, put a five-minute brainstorm on the agenda
Will you be advertising on TV soon?
This is surely going to be the future ...ultra-niche, targeted advertising on regular TV
Is personalisation of Google results now history?
If you see differences in the results, it's more likely they've been caused by localisation
Is that a Google+ link I spy on your website?
Google+ was never needed and failed to take off. Now it's going away.
When and where should you link out from your site?
To me, the obvious time to do it is when visitors are at a research stage
Organising a properly defensive search advertising strategy
A 'defensive' search advertising campaign runs more broadly than just the company name.
How badly targeted is your online advertising?
If you discover something horrible has been going on, it's not unusual
Case studies in the world of search
Here are two things which will bring even your existing case studies back to life
This is where the ‘how to’ article comes in
Nobody will be searching for something they didn't know about
An internet security checklist
It's unlikely that we can genuinely escape surveillance, but we can make an effort
ICYMI – All the blog posts from January 2019
Our monthly listing of everything which has been in the blog in the last month...
GMail advertising: certainly worth a try
As with any no-click, no-fee advertising, it can be worth testing
Alms given openly will be rewarded in secret
Many of the practices suggested to help the visually impaired also assist machine intelligence
Tracking the actual searches where your ad appeared
Remember the long, long tail of searches which got you nothing
Google Forms vs SurveyMonkey overkill
Google Forms is one of those useful things that it's always useful to have up your sleeve.
Where to get free images that are legal to use
There are a surprisingly large number of online resources for anyone needing a photo