Our Daily Articles: Complete Index 2008–2020

After ten years, it’s time to update my Activities of a Marketing Department article. What might we have missed out?

The index of everything that’s been in our ‘An Article A Day’ blog in the last month.

There are so many tools available to investigate opportunities that it’s easy to forget the best one: looking at the search results.

A series of videos is available from LinkedIn, some of which are specific to setting up ads, but others which are of more general interest

Does it matter what our ‘digital profile’ is? In other words, what will people find if they search for us online, and does it matter?

Beat the competition by thinking about the questions your YouTube video is answering, researching the tags, and writing great descriptions.

If you’re video calling customers or prospects, you really should have something better than a laptop’s camera and microphone. But what?

We need to increase the amount of useful information we provide about a subject, but what are the ways in which we can do this?

The key to success is to make a connection with the person listening to or reading your piece, without knowing who they are.

Although Clarity’s features are not new, their implementation is really simple, and everyone can learn a lot from them.

A short message works best because people want to scan through the latest material, not devote their entire session to a single post.

Whether this is a sign of decreasing attention span or something else, it does seem to be happening, and is worth thinking about.

Readers and search engines are looking for the same things, so the 2020s will be a third generation of website copywriting.

Apart from not wanting to be dragged into meetings in the first place, I dislike the way so many people think they can just announce them.

The widgets.shopping website will not have any advantages over widgets.shopping when it comes to shopping for widgets.

Google had a major ‘core’ update at the start of last month, and it affected some businesses quite heavily.

The most successful sales approach is to ignore the product and focus on why customers should trust you.

Are you ever on a circulation list to approve or comment on documents? We could all make ourselves very popular by doing three simple things.

Make sure your website doesn’t have a single, isolated response page headed ‘Contact Us’, requiring the prospect to fill in what they want.

It had a good innings, and it’s unlikely that you have content which requires it any longer, but this tool can provide a quick check.

The index of everything that’s been in our ‘An Article A Day’ blog in the last month.

If at all possible, force yourself to set some goals for the year and devise a plan to achieve them, even though it’s hard to do.

Home-workers may be trickier to manage, but they’re also able to knock off when the work is done, and work longer when required.

What’s worked online have been new ways of doing things that take advantage of the technology. Stick to those.

We now have experts of a calibre that very few Google Ads management companies can offer. Get in touch if you think we could help.

Sort out 12 or 52 topics and then actually write them, and you could step up your website and its search engine performance to the next level.

Very few people are likely to subscribe to a YouTube channel if it’s just a miscellaneous collection of stuff.

If we’re looking for justification to spend time or budget on SEO in an environment that values KPIs, this is one way we can measure things.

While many companies identify prospects very efficiently using LinkedIn, I suspect even more ignore this potential lead source completely.

Google’s Dataset Search indexes online data that is freely available for use, and has over 25 million datasets to use.

Like any landing page, your event’s web page should be focused on a single call to action, in this case registration.

Could we find a relevant excuse on these pages to add a link to our target page, using the search term as the anchor text for the link?

Putting announcements on Google’s results pages, with images …what’s not to like? See if you can schedule it in weekly!

While some cookie control systems do restrict what it can do, don’t expect Safari visits to disappear from your Google Analytics reports yet.

Google Ads users may have spotted that the search giant slapped a 2% surcharge on their ads from last month.

Ignoring Google’s forthcoming ‘Page Experience Update’ will be a risk too far for most of us. So what is it, and what should we do about it?

You won’t be surprised to read that nobody knows, but for those of us who rely on Google search rankings, ignoring it is too big a risk.

English is a lovely language in that we can mess around and things usually work out fine, but consistency requires some sort of style book.

Although we can track any source of traffic using visitor analytics, the advantages begin when you reverse back into LinkedIn.

There are many things we can offer existing customers which are morally and professionally acceptable, and can be very good investments.

I’ve sat through so many terrible online presentations in the past few months and thought: “Why are these people doing this so badly?”

It’s a great idea to have annual audits, with budget to sort out SEO, structural or aesthetic issues that may have come up during the year.

There’s not much you can do about bad reviews, but at least Google has now made it possible to put in a complaint about spammy ones.

The objectives from the ‘announcement’ point of view and that of SEO should be the same: to persuade a third party site to report the story.

If two pages have similarly good answers, the passages of text answering the query will be what are compared, rather than the overall pages.

If an SEO audit pulls up enough opportunities to add hundreds or thousands of visitors a year, it can be a very sound investment.

A huge win in content marketing is to find the intersection of questions that people are answering and questions that we want to answer.

It’ll be different to normal interaction, but potentially just as useful. We just need to identify what’s going to work for us.