Our Daily Articles: Complete Index 2008–2020

If a document is unreadable to the recipient (as an A4 PDF document often is, on a mobile screen), whether they click on it is immaterial.

Our email newsletters can be as effective today as 20 years ago, but only if we take on board the simple lessons learned along the way.

Twitter and Instagram have been using ‘hashtags’ for many years, but fewer people use them on YouTube, where they can be just as effective.

Microsoft’s visitor behaviour analytics product, Clarity, offer several useful capabilities including heatmaps and session-replay.

I can see a lot of changes happening in sectors where some companies move heavily to remote working and others go back to the office fully.

Saying that products need to be bought through a sales representative is fine. But should products and prices still be laid out on a website?

Your company name’s results page is valuable one, seen by some important people. Don’t miss out on the opportunity to impress them.

There’s always going to be some sort of ‘buying journey’ going on, and a smart flow of email information can aid this.

Recently I narrowed down a choice of supplier based on the efficiency and friendliness of their response. What did they actually do though?

It’s well worth looking at as many data sources as possible, because even the Google Ads Keyword Planner may not have that many suggestions.

Images won’t get you a higher open-rate but they can pique the recipients’ interest or keep them engaged as they scroll down a long message.

A quick web search on your old address will give you a long list of websites which need to be contacted and the address changed.

Even just an improved layout for what you’ve already got will say to the very few website visitors who get that far: “We’ve got nothing to hide”.

YouTube is ubiquitous, but it may not be the best place to host videos for other purposes, including embedding them on our own websites

Microsoft could use its ubiquitous Office environment to persuade more people to search through that rather than ‘Googling it’.

It’s a great idea to legitimately a page with new or expanded information, and to ensure that the new date is on the page and in the sitemap.

Looking and sounding good is half the battle. Then it’s a question of having the right agenda and the right support material.

The “stories’ idea is becoming commonplace on social media: in essence they’re just full-screen slideshow presentations.

There are so many products where you’re not quite sure what you’re going to get. An unboxing video literally lays it all out in front of you.

There’s much more to making PDF documents work online than SEO considerations. Think of this next time you’re saving a document as a PDF.

Don’t pretend they’re not there, or that people will ignore them. And since they exist, you want them to reflect well on you.

On a landing page, that big call to action button needs to be at the very top – hence the upside down web page concept.

Some of the suggestions I’ve had from this useful little tool have been very sensible and were worth acting on.

Every email needs to do its job and get out of the recipient’s life as quickly as possible. So what should the focus of an email be?

Google is obsessed with data-driven technology, which is fine so long as it doesn’t ignore the needs of the little guy

To build links on Wikipedia, you need two things: a knowledge of how to edit Wikipedia, and a list of ‘opportunities’ there.

An organisation is defined by the behaviours it tolerates. Reputational recovery can hinge on doing the honourable thing.

While total ad spending is down 8% on a year ago, so-called ‘digital’ advertising is up 6% and ‘traditional’ advertising down a huge 30%.

Starting at the end means summarising what you’re trying to say before you begin. That short one-sentence summary can really focus the mind.

Links to your website are still critical, and it continues to be the case that some links are more important than others.

In B2B marketing, the aim is to get noticed and establish credibility, rather than closing the sale in a single hit.

If you’re going to outsource SEO work – and it can be a really good investment – the budget required is as substantial as ever.

For most of the businesses I work with (although not all), searches have been at a reduced level for the past 6 months.

If you do use a standing desk, don’t use it for more than two hours even if you’re used to it. Alternate between sitting and standing.

At the time of writing, the NEC in Birmingham has trade shows listed as still going ahead physically as soon as November

The prospect of permanent home working is very real for some people. LinkedIn hopes to play a small role in a company’s online presence.

Great content is one of the few things that improves our websites and should get us more visitors. Don’t ease up on the content.

This free tool from Google takes data from Ads, Analytics and Search Console, as well as databases, social media and even flat data files.

Many people don’t use voicemail effectively in business – we can all confirm that from the messages we get. How do we do better?