Our Daily Articles: Complete Index 2008–2019

A 'defensive' search advertising campaign runs more broadly than just the company name.

If you discover something horrible has been going on, it's not unusual

Here are two things which will bring even your existing case studies back to life

Nobody will be searching for something they didn't know about

It's unlikely that we can genuinely escape surveillance, but we can make an effort

As with any no-click, no-fee advertising, it can be worth testing

Many of the practices suggested to help the visually impaired also assist machine intelligence

Remember the long, long tail of searches which got you nothing

These design techniques annoy me when they're used badly

Google Forms is one of those useful things that it's always useful to have up your sleeve.

There are a surprisingly large number of online resources for anyone needing a photo

It sounds daunting, but it can generate amazing results.

Add some copy about the technology and your offerings, and then add your list of questions and answers

This could be a big hit with the search engines

Many times I've been told by a website that I'm some sort of a technological imbecile

I just came across an interesting free book which you might like to read

What have the top results in your target Google results got that you haven't?

Why not leave the page on the site, with a message?

Here are some of the things to consider when making a corporate talking head video

Having Smart Goals set up is a lot better than just hoping your advertising is only hitting the right people.

I'm more inclined to think it was simply because I was searching for the company name

In terms of SEO, embedding a YouTube video on your website probably doesn't make much difference

If including the item improves your site, that's a win-win, surely?

We're going to see where we might get some possible wins

Improving the user experience should be an absolute priority for your marketing in 2019

Required information could be quite technical, so 10 to 20 seconds isn't long

Inserting adverts in YouTube search results is easy and very effective

If the traffic can go one way, it can just as easily go the other

What do you think your prospects and customers think of the emails you've sent?

There are pros and cons to doing this, although (spoiler alert), we usually recommend against it.

If you want to run a 'remarketing' advertising campaign, you'll need an 'audience' to advertise to

Many companies are using content marketing techniques without realising

The less content there is on a page, the more important the description meta tag

Sometimes you have to scroll down to find the top natural result!

By following the explanatory links, you might learn something interesting

If you're not a Photoshop wizard, there are online tools which make it simple.

As with the thumbnails, this can be done retrospectively to existing videos.

Only half as many people who agree that (these strategies) work, actually do them

We shouldn't be surprised if journalists see providing links as something to avoid

You can get hundreds of extra views of a video each month for £1 a day

Sometimes there are opportunities which are quite close to home.

You'll need a short brief, so that they're all quoting for the same thing

This is the sort of thing which top SEO consultants can do for big companies