Article: ICYMI – All the blog posts from September 2026

The index of everything that’s been in our ‘An Article A Day’ blog in the last month.

Does postal mail marketing still have a place?

Sometimes the clever promotional channel is not the newest one. It is the one our competitors have stopped using.

Do we need a separate Ai SEO strategy, or is good SEO still the foundation? Here’s what changes and where to focus first.

The keyword era in PPC is ending. The next skill is not picking terms, but managing the signals that automated systems learn from.

The 19 in 20 are not ready to buy, but they are worth reaching. Here’s what B2B marketing can do before demand appears.

We don’t need to copy consumer marketing. We just need to stop using seriousness as an excuse for being invisible.

B2B mobile design should focus on tasks, not just whether the layout fits on a smaller screen. That could migrate back to the desktop site.

B2B websites should still use hashtags, but as part of content structure, not as decorative labels added at the end of publishing.

In the Ai era, clear topic signals matter. Website hashtags can help when they act as signposts rather than decorative labels.

PR and SEO can no longer sit apart. B2B visibility now depends on website clarity and credible third-party mentions.

Once we can ‘vibe code’, new uses appear everywhere. Start small, test carefully, and turn everyday annoyances into working tools.

Most buyers shortlist suppliers they already know. That makes visibility with future customers essential, not optional.

Ai can turn website maintenance from a backlog into an ongoing, continuous process, but external suppliers must be transparent about costs.

Falling organic traffic and rising click costs make conversion rate optimisation a more important B2B marketing priority.

We should not bring back the old company newsletter. There’s still time to build the useful one it should have become.

Better campaigns often begin with internal listening. The organisation already contains useful evidence about customer needs.

Automation does not remove the need for control. Google Ads location settings can still make campaigns sharper and more relevant.

The best way to improve online ad copy is often simple: stop making broader claims and start using evidence that makes us unique.

The future is not facts instead of brand. It is offering clear evidence, strong proof and human trust too.

B2B advertising needs a stance. Having a useful point of view helps copy stand out from generic category claims.

Many ads look professional but feel interchangeable. The problem is a combination of the copy, the brief and the approval process.

The 404 page will never be the glamorous part of a website, but it’s a small detail that shows if a website has been properly cared for.