The index of everything that’s been in our ‘An Article A Day’ blog in the last month.
Should B2B marketing managers use the big LLMs?
Yes. B2B marketers should understand the major Ai assistants, where they differ, and when a paid account is worth the cost.
Turning Search Console queries into genuine opportunities
Ai can help classify queries, reveal intent and highlight where existing pages need clearer titles or better sections.
The danger of A/B tests in Google Ads
Low conversion volumes can make Google Ads tests noisy, slow and misleading, especially in B2B campaigns.
Should B2B marketers focus on BoFu?
In PPC and content creation, bottom-of-funnel terms can help reach buyers who are closer to choosing a supplier.
Why contrarian thinking can improve B2B PR
In B2B marketing, the most interesting PR often comes from noticing what the industry has stopped noticing.
Ai search may reward the page with a job to do
Giant guide pages can blur the topic. Ai answers may favour pages with a clearer job and a stronger match to the query.
Automated targeting still needs a human target
Advertising platforms can find patterns quickly, but marketers still need to guide goals, data quality, creative and lead quality
From keywords to buying-context searches
For supplier websites, the lesson from Google is clear: keep the keywords, but connect them to practical buyer questions.
Marketing forecast vs sales forecast: what’s the difference?
A business that only watches the sales forecast may still be looking in the right direction. But it may be looking too late.
Press releases are not dead. Bad ones are.
For B2B suppliers, one proper article in a trusted trade publication can be worth more than hundreds of copied press release pages.
Decision paralysis in B2B pricing
More pricing detail does not always create clarity. Buyers need meaningful differences they can recognise and explain.
From explanation to buying guidance
Educational content is useful, but B2B pages should also answer what buyers should consider, compare or choose.
The product feed is not just a pipeline
Product feeds drive visibility in Google Shopping and other channels. Missing identifiers, weak titles and stale data can hold stores back.
The questions we forget customers are asking
A good B2B website does not just explain what we sell. It quietly answers the questions people are already asking themselves.
Website navigation is copy, not admin
Menu labels are small but powerful. Clear, descriptive navigation can improve usability, SEO and buyer confidence.
SEO is marketing in purpose, IT in execution
At scale, SEO means redirects, templates, structured data and database updates. Marketing teams need access to technical skills.
The hidden trust cost of automated sales
Ai can make sales outreach sound thoughtful, but if everyone uses it at scale, buyers may stop reading relevance as care
Do not hire someone just to add more content
Content at scale is a weaker SEO strategy than it used to be. Fewer, stronger pages are often a better investment.
Three words can sometimes beat a paragraph
When we are trying to explain a proposition, a process or a difference, it is worth asking whether we really need all that detail.