Article: ICYMI – All the blog posts from May 2026

The index of everything that’s been in our ‘An Article A Day’ blog in the last month.

Don’t outsource the truth, outsource the formatting.

Use Ai to reshape solid source content for channels with defined styles. Keep that important original source content under human control.

Ai visibility is not only about what we publish, it is about whether machines can actually read it. How do we fare in this respect?

“Edit this” can mean four different jobs. Knowing the difference helps us brief work properly and get the improvement we actually need.

As Ai makes execution cheaper, the skills we need to offer are thinking, framing and building the systems that turn tools into outcomes.

Research is arguing that Ai search will redirect budgets toward PR. B2B teams should build cite-worthy pages and stronger media presence.

These newsroom terms still appear in CMS fields and elsewhere. They help us write clearer intros, keep URLs stable, and improve scanning.

Voice should stay steady across topics. Tone should change by situation. Mixing them creates tone-deaf content.

A name should be easy to say and type. If people avoid saying it, they will avoid recommending it, and the brand loses momentum.

If Google keeps discovering pages but not indexing them, the fix is usually to make crawling less onerous and the pages more worth crawling.

The strongest kind of loyalty in B2B is not excitement. It is relief. We should aim to become the supplier people don’t want to lose.

If two or three of the chosen headlines are basically the same words or claim, our ad can look terrible. Here’s how to avoid that.

Subediting is quality control. Tighten sentences, clarify terms and verify claims, so readers and Ai systems can trust the content.

We need to avoid the trap where marketing is blamed for weak growth while being excluded from the decisions that shaped it.

Retention strategies are relevant in B2B; we just need to adapt the tactics to provide competence, predictability and ongoing value.

A basic style guide removes repeated debates about wording and formatting. It makes writing faster and the brand more recognisable.

The next visibility battle is less about pages and more about how our information can be used. Here’s a long read you’ll find fascinating.

Creating an Ai model may not be able to replace a real audience survey or interview, but it can help us quickly identify issues.

People like to be recognised. Editors are people. Show you have read their work and your submission stops looking like spam.