Use Ai to reshape solid source content for channels with defined styles. Keep that important original source content under human control.
Giving important writing to Ai tools is usually still a bad idea unless we’re supremely confident in our prompts and our review process. Ai can write fluent copy that feels plausible, but plausibility is not the same as accuracy. For technical B2B products, that is not a small risk. It is a credibility problem waiting to happen.
That’s why most of us still use it sparingly, treating it as an assistant. But one place where Ai tools shine is in repurposing content for platforms with well-understood formats.
If we already have a solid product page, case study or other article, then Ai can turn that into a LinkedIn post, a short newsletter item, a landing page summary or a set of ad headlines quickly and consistently. These platforms reward specific styles, which Ai either knows already, or can be taught.
The key is that repurposing starts with our truth.
Here’s an example. I’ve used this spoof product page. Let’s assume it’s to our house style for The Blue Widget Company, and was written and approved by humans (which it was). Now I’m going to ask ChatGPT to create a LinkedIn post publicising the benefits of the product line.
You are a skilled LinkedIn copywriter, able to grab people's attention on that site. Read this product description [link] and create a LinkedIn post to appeal to engineers, introducing 4–20mA aerospace widgets. The intro should hook attention and the post capture the reader's interest from different angles. Use short sentences.
Here’s the post which was returned. I have no particular talent at writing to LinkedIn’s style, so this is better than I’d have come up with. But even if I didn’t like it, there are some interesting ideas or a place to start on a version that I do like.
Engineers: if your signal ever has to survive an aircraft, a harness, a connector, and somebody’s Friday afternoon… you already know the villain.
Noise.
That’s why 4-20mA refuses to die.
And it’s exactly why 4-20mA aerospace widgets are still such a sensible choice for measurement and comms in airborne systems.
A 4-20mA aerospace widget is a small device that measures aircraft parameters and transmits the value on a simple two-wire current loop.
Not fashionable.
Not complicated.
Just stubbornly dependable.
A few angles engineers tend to care about:
1) Reality-proof signalling.
Current loops are inherently resilient in electrically noisy environments, and keep behaving over long cable runs.
2) Simple integration.
It’s a widely used, well-documented standard. So it plays nicely with established industrial-style architectures (including in aerospace).
3) Right-sized hardware.
These widgets come in a range of sizes and ratings, so we can match the part to the job instead of forcing the job to match the part.
4) Transducer DNA.
Under the hood, the concept is built on customised transducer technology.
And a fun footnote: the term ‘4-20mA aerospace widget’ was first coined in 2009, even though the underlying idea has been around far longer than that.
If you’re speccing sensors, retrofitting legacy interfaces, or just trying to keep measurements honest in a noisy system, it’s worth a look.
#Aerospace #Avionics #Instrumentation #Sensors #ControlSystems #Engineering