Clutter does not make a release safer, it makes it easier to ignore. Trim it back to the bare minimum to avoid boring the reader.
Most press releases do not become bloated overnight. They become bloated the way our smartphones become cluttered: one extra thing at a time. A line added for compliance. A paragraph added for context. A phrase added because someone senior likes it. A trademark note. A legal disclaimer. A boilerplate paragraph that grows because nobody ever deletes anything.
Each change feels small. The result is a release that is messy and hard to scan.
Clutter makes the real news harder to find. It increases the chances a journalist misses the point or simply gives up. A press release is not a web page or a brand statement. It is a news object.
So the maintenance approach is simple. Trim with intent. Move legal and trademark lines to the end. Keep boilerplate short and consistent. If a paragraph does not help explain the news, remove it.
And then apply a ruthless test to quotes. If a quote does not add solid information that is not already on the page, it is clutter. If it only expresses excitement, it is clutter. This can be uncomfortable because it requires saying no internally. But remember who we are writing for: a reader who is deciding in seconds whether the release is worth their time.