Skip to content

Easy to find analytics reports we can really use

Google Analytics is hard to use – but are there any basic, easy to access reports that we should be using as search marketers?

I’ve recently expressed my frustration at Google Analytics, and how hard it is to use for civilians like us. But are there any basic, easy to access reports that we should be using as search marketers? Why, yes there are, and 5 Google Analytics Reports PPC Marketers Should Actually Use on Search Engine Journal takes us through them.

The reports are:

  1. Audiences Report
    (Reports > User > User Attributes > Audiences)
  2. Site Search Report
    (Reports > Engagement > Events)
  3. Referrals Report
    (Reports > Acquisition > Traffic Acquisition)
  4. Top Conversion Paths Report
    (Advertising > Attribution > Conversion Paths)
  5. Conversion Events Report
    (Reports > Engagement > Events)

Read more: