The index of everything that’s been in our ‘An Article A Day’ blog in the last month.
Designing for the already-distracted
Build for scanning, not study. Fast loads and clear next steps help busy B2B visitors get what they came for. How does your site stack up?
SEO isn’t dying; it’s just moving backstage
In the world of Ai search, visibility isn’t limited to what people click. It’s about what machines understand. And that’s still SEO territory.
Praise that prospects can actually believe
B2B testimonials work when they’re specific and checkable. Prioritise quality over quality, and publish them widely in the right places.
Should we speak more to the customers we already have?
B2B sites generally target strangers. We also need to consider returning customers, and be clearer, faster and more respecting of their time.
Interpreting B2B conversions more intelligently
The idea of conversion rates can be tricky in B2B. Even if engagement is the only goal, it still needs context and quality.
Don’t let the fake Ai emails win
To beat the spammers, we don’t just need to send trustworthy emails; they need to be verifiable without clicking them.
Seeing SEO as just basic sales
For small B2B teams, the win is not new tricks. It is treating SEO as good marketing in a search-shaped world.
Why protecting our name in search still matters
I think it’s a smarter move than ever to control what people see when they search for us. In a crowded results page, that’s brand insurance.
Content audits: what our marketing is really saying
Regular website reviews aren’t just for SEO. They reveal what’s working, what’s tired, and what’s worth keeping.
Sometimes the best next article isn’t a new one
We tend to measure progress by what’s new. But in practice, the smarter metric might be how well we maintain what we’ve already earned.
Turn a confident statement into a credible one
B2B audiences trust evidence, not adjectives. Here’s how small proof points can make claims believable without long case studies.
Checklists and calculators: the new SEO assets
A shift from more blogs to useful tools could mean our B2B content works harder for buyers and for Ai-driven search results.
The case for frequent corporate photographic updates
In B2B, real images signal credibility. Here’s why professional photography is still worth it, and how to make it pay.
The changing shape of online credibility
Big sites used to win by default. Now Google’s sense of authority is closer to how real people judge expertise.
Is it time for ‘data-first’ marketing?
The next phase of marketing isn’t about buying the biggest platform. It’s about being smarter with the data we already have.
They just said thanks
The best customer email I got at Christmas wasn’t a promotion or a card. It just said thanks, and it made a real impact.
Search engines need answers. Provide them.
When the next SEO prediction arrives, don’t panic. The algorithms will keep changing. The basics of being the trustworthy choice will not.
Do we still need dedicated landing pages?
The landing page has become a method rather than a format. The focus may now live inside the flow of the website, not apart from it.
Be unmistakably human
In the end, the brands that win are the ones that show up with real stories told by real people who were there.