AI can write strong calls to action if we give it the right context. Here’s why we need thorough prompts to produce genuinely useful ideas.
Having understood the importance of the website call-to-action, let’s turn our attention to writing better ones. This turns out to be a great task for generative Ai.
When it comes to writing calls to action, the quality of the prompt is everything. The more information we can give the Ai, the better. For example, is this a large ‘hero button’ with a line of supporting text, persuading people to take the final step? Or is it a ‘mid-funnel’ offer for visitors who aren’t ready to talk to sales? Describe the page to the Ai. Many can understand screenshots. Give it details about the audience and what they expect to see. And ask for lots of ideas.
Some of its suggestions will sound too slick or generic. Our job is to spot the ones that deserve a live trial.
Used this way, Ai isn’t replacing the copywriter. It’s speeding up the discovery process. It gives us ten options to reject before we find the one that works. And in a world where small lifts in clickthrough rates matter, that can be a genuine advantage.