Yoast SEO AI+ offers weekly brand visibility insights and sentiment tracking to help B2B companies measure performance in Ai and search.
A new tool from the company behind the widely-used Yoast SEO product is an interesting way to track our brand’s performance across both traditional search and newer Ai services.
‘Visibility’ can no longer be measured by keyword rankings or even organic traffic. That’s the gap Yoast SEO AI+ aims to fill. Each week it analyses how a brand appears across Ai services and search engines, providing data on mentions, ‘sentiment’ and citations. It also benchmarks competitors, highlighting who is being cited more often and by which sources.
For B2B companies, that’s something we should be monitoring. If large-language models are pulling from sources that never mention our company, or worse, that misrepresent it, Yoast SEO AI+ can reveal the problem early. It provides an ‘Ai visibility index’ that combines mentions, sentiment, and citation strength to give a single report on brand presence.
Yoast SEO AI+ won’t immediately replace our analytics reports. However, it could connect traditional SEO with the new world of Ai discovery. There’s a year’s subscription required, but there’s a 30-day refund and at around £350/year, it’s reasonably priced.