Article: ICYMI – All the blog posts from November 2025

The index of everything that’s been in our ‘An Article A Day’ blog in the last month.

More insight into winning the ‘AI Overview’ war

Users will only click through if they sense there’s more value waiting: a perspective, analysis, or example they can’t get from the summary.

AI Max for Search is designed to help advertisers shift from matching words to matching meaning, according to Google.

In the few seconds it takes to form a first impression, prospects are asking questions about credibility. We need to answer them quickly.

What sets a website apart isn’t just the message but the craftsmanship. This tells a story about the company behind it.

Each release should balance two audiences: humans looking for story value and algorithms looking for signals.

The market may not dry up, but it reminds me of the saying: “the water is shallower, we’ll need to fish differently.”

Strong opinions are what make people pay attention. They give shape to our expertise and personality to a brand.

Tiny little websites can now beat huge brands in SEO by understanding how things have changed over the past few years.

A jumble of outdated logos and expired campaigns in email signatures undermines brand trust just as much as a broken web link.

For our case studies to be persuasive, we need to think more like journalists than publicists. The most powerful case studies show friction.

B2B buyers often see our brand through LinkedIn, Google, and Ai tools before they see our site. These should be treated as the new homepage.

People inside and outside the company will need to understand why the changes matter. If that can’t be explained, a rebrand isn’t needed.

For now, Ai writing is easy to spot, and the – perhaps unfair – conclusion readers will come to is that no effort was put into it.

If we treat ChatGPT like a tool, it will act like one. If we treat it like a mirror, it becomes something more.

A marketing team writing with the rigour of technical authorship should have many advantages, and will create content people actually trust.

Yoast SEO AI+ offers weekly brand visibility insights and sentiment tracking to help B2B companies measure performance in Ai and search.

Somehow we need a way of measuring what makes customers stay with us emotionally as well as operationally. It’s not easy.

LinkedIn ads can seem costly, but with the right setup, they can outperform other platforms. Here’s are a couple of tips.

“Eight out of ten owners said…” is actually fewer than 84.09%, but I’d suggest it gets the point over more strongly.

The ‘hreflang’ tag tells Google and others which audience each page is meant for. Here’s a good look at how to use this tag.