The index of everything that’s been in our ‘An Article A Day’ blog in the last month.
The quiet shift which could blindside any of us
The next wave of visitors won’t browse our website, they’ll send Ai to do it. How do we make sure they still choose us?
Where should marketing budgets go now?
The future of marketing is clearly unclear, but here are a few observations. One thing I’m sure we can all agree on: we need to have a plan.
Where marketing is about to change (1)
If there’s one responsibility of the marketing department that the next few years may shake up most, it’s in the area of strategy.
Where marketing is about to change (2)
Our comfortable sources of market intelligence are drying up fast. This puts pressure on marketing departments to be far more proactive.
Where marketing is about to change (3)
As Google reshapes ads and trade journalism fades, B2B marketers must master Ai tools, self-published content, and direct influence.
Where marketing is about to change (4)
Marketing departments will need to decide whether events are still worth the investment, and if so, for what purpose.
Where marketing is about to change (5)
The bread-and-butter of B2B marketing ‚Äì websites, brochures, case studies and datasheets ‚Äì won’t go away in our brave new world.
Where marketing is about to change (6)
As the external environment becomes more unpredictable, I wonder if marketing may find itself acting more as an educator within the business?
Stay on-brand when using agencies
Outsourced content can free you up, but if you lose brand voice, clarity or security, it backfires. Avoid content farms at all costs.
Transforming our ads for Google’s conversational search
Google’s Ai Mode is redefining search. Ads will ride the whole conversation, not just keywords, and we need to discover how to stay visible.
Is WhatsApp the answer?
It’s been an issue which predates the internet; many people simply don’t like to call us, for a range of reasons. Is WhatsApp the answer?
Stop hiding case studies in PDFs
Case studies need a makeover. Can interactive formats transform our customer proof into an asset that actually gets used?
Do we need an SEO consultancy any more?
Ai is rewriting the rules of search. Here’s how to make sure your SEO partner is playing by the rules of the new game.
Master the art of a headline that delivers
Is your headline or subject line one which would stop people in their tracks? And does the content justify the promise?
Get into Ai overviews with “X vs. Y” content
Buyers love clarity and Google loves comparisons. Here’s how “X vs. Y” content can win us trust, visibility, and shareability.
Getting to grips with serious Ai usage
Our customers are using Ai tools, and we must do so too, or it’ll be very hard for us to predict what they might be doing.
Why well-structured code is your marketing superpower
Semantic HTML is the foundational code that boosts accessibility, clarity, and trust, without sacrificing style or marketing flair
Up to date with automated bidding in Google Ads
Automated bidding isn’t magic, but it can make campaigns smarter and more efficient when you set the right goals and feed clean data.
Speak senior management’s language
Ai, GEO, and email metrics mean little to a CFO. Sometimes we have to communicate marketing benefits in less technical business terms.
From static to dynamic: time to upgrade your site?
Dynamic content adapts to who’s viewing it. Build from small personalized touches, and a whole new world can be opened up.
An easier way to test Ai PPC ads
Google Ads has introduced ‘AI Max Experiments’, an easier way to test and optimise search campaigns without creating duplicate campaigns.