The index of everything that’s been in our ‘An Article A Day’ blog in the last month.
Breaking down the business of building trust
One approach is to classify prospects and customers into those who don’t trust us; those who do; and those who don’t know if they do (yet).
Are Ai sourcing results skipping us?
When Ai compiles supplier tables, thin profiles get skipped. We all need to publish more comprehensive data than our competitors.
The easiest way to prompt ChatGPT to match your voice
If ChatGPT can’t match your writing style, the problem might be your prompt. Here’s how to fix that, with a little help from ChatGPT itself.
The new PNG update: what marketing needs to know
In June we learned of a major update to the PNG format. This is already supported by the major web browsers, as well as Photoshop.
Two audiences, one purpose
Ai-aware content doesn’t mean abandoning marketing instincts, just presenting information in a way that people and machines can understand.
What matters for SEO in 2025
SEO in 2025 is a mix of the old-school basics and the newer obsession with being relevant, fast, clickable, and technically sound.
PMax: the PPC tool you’ll love to hate
Can giving up control in PPC actually improve results? See why even skeptics are embracing Google and Bing’s Performance Max campaigns.
‘Query fan‑out’ – a multidimensional thought exercise
Google’s latest disclosures reveal a shift in how search engines handle queries, which no longer rely on a single search term.
That new site looked great – until we saw the visitor numbers
A shiny new website can kill your traffic if SEO is forgotten. Here’s why it happens and how to avoid disaster during your next redesign.
Crafting content for GEO
GEO is all about increasing the chance a site is selected as a trusted source and quoted inside Ai‑generated outputs
PDF documents become more rankable content
Google search is launching a new ability to handle PDF uploads, as part of an ‘Ai Mode’ on desktop searches.
What happens when the web breaks?
From broken links to vanished forms, relying on third-party tools carries risks. We need to spot our weak points before they fail us.
The future of marketing lies in decision-making
Ironically, the more the tools handle the “work,” the more marketers are going to be required to do the thinking.
A PPC strategy we may be overlooking
A PPC account should reflect business structure, not just keywords. Here’s how alignment drives better ROI, clarity, and decision-making.
Human-first storytelling
One outcome of the desire to increase trust in our brands is an increase in the use of short, personable videos showcasing real people
The word from Bing on indexing
Keeping Content Discoverable with Sitemaps in AI Powered Search on the Microsoft Bing Blogs gives us some useful suggestions on indexing
How to leverage Reddit in your SEO
Reddit discussions have been given huge prominence in Google’s results, and it’s certainly the most trusted general chat forum around.
Strong favicons as important as ever
Once just the tiny icons seen on browser tabs, they’re now becoming increasingly prominent in places such as search engine results.