We need to anticipate the questions people will ask, and make sure we’re feeding the machines with our view of the world.
We all know that Ai-centred search is going to become increasingly significant over the next few years. Like it or not, people are going to place (possibly too much) trust in the technology and they will ask it for recommendations. So it’s essential that we all keep up to date with our performance in more complex searches.
For example, do you know what the results look like in your sector if someone asks Google Gemini or ChatGPT something like: “List the main suppliers of [blue widgets] in the UK” or “Which is best – The Blue Widget Company or Acme Widgets UK?”
We may think that Ai has no right to be answering these questions, and we certainly may not like the answers it’s giving. Unfortunately, Ai doesn’t care what we think, any more than search engines did 25 years ago. We need to anticipate the questions people will ask, and make sure we’re feeding the machines with our view of the world.
Try some questions.