Article: ICYMI – All the blog posts from May 2025

The index of everything that’s been in our ‘An Article A Day’ blog in the last month.

What a good 404 page looks like

When designing a 404 page, if we just say: “Page not found”, visitors can easily be irritated and leave. So we must do better.

There are potential hazards with using Ai to write articles. How do we get around these while still taking advantage of Ai tools?

Here’s a short article helped by Ai, but not written by it. It took just minutes, and I think it’s pretty decent.

Effective website landing pages can use the ideas from a century of evolving print adverts that work, with the same ‘blank sheet’ approach.

This a clear message that we won’t be penalised for having lots of ‘404’ pages, even if it feels like we would be.

Deep Research might make tens or even hundreds of searches before compiling a complete report. It’s an incredible step forward.

With the advent of Ai research, SEO is now more than optimising a site such that the machines can collect all the words and pictures.

While robots.txt is a powerful tool, we’ve got to use it wisely, or we might easily end up with a surprisingly big mess.

By all means, celebrate that corporate anniversary. But don’t ram it down the throats of uninterested customers.

Gamification can be an effective way of creating customer loyalty, attracting prospects and motivating staff.

Animated assembly guides can beat static diagrams by making instructions clearer, easier to update, and more engaging.

Yes, traffic matters, but it’s only part of the puzzle. We need to remember not to treat it like the endgame.

We need to anticipate the questions people will ask, and make sure we’re feeding the machines with our view of the world.

Those of us who feel that our pages are getting lost in the web faster than ever are not imagining things, according to research.

The SEO guidelines for all search engines are pretty similar, so it shouldn’t be a massive imposition to extend our efforts to cover those.

The whole sales and ownership experience is what our prospects care about, and need to have explained to them.

What we’ve already learned in PPC can be useful in our SEO efforts. But we can also use our ads as a testing lab for headline variants.

Apparently the famous statistic that 15% of Google searches have never been made before is holding steady.