The index of everything that’s been in our ‘An Article A Day’ blog in the last month.
It’s all part of being a good partner
If you ever want to outsource your search marketing, we’d love to be considered here at BMON; but what should you be looking for?
When the going gets tough
It may be harder to get the search engines to provide what we want, but they’re still the most important marketing channel out there.
Defining what a website needs to do
Website design should be geared to the user journeys through the site, something a marketing department is ideally positioned to identify
Where now for our social media efforts?
We will all be grateful for our own foresight if we get on board now with the right platforms for the next 10 or 20 years.
A 5-point good business website checklist
Sometimes it’s nice to remind ourselves what we need to be doing as website managers to maintain the attractiveness our websites.
Use complementary colours to get compliments
Complementary colours should ‘just work’ together, even for those of us whose colour sense is somewhat lacking.
Why long tail searches are what we really need
It won’t be possible to write content covering every ‘long tail’ search we can think of, but we can select the best ones and combine others.
Where business website designs go wrong
If the designers are honest, and lay out a choice of templates, the client will have a far greater chance of getting what they wanted.
Justifying an external agency
Building a case for outsourcing advertising, PR, press relations, video production or other marketing tasks? Here are a few angles to take.
Getting our hands dirty with Google Ads
There’s still a place for manual management of Google Ads campaigns, such as where the conversion volume is low.
One website for all – or not.
Is it a good thing to have multiple websites for different brands? Is there an advantage to having a single large website?
It’s not all measurable
We should measure things where we can, but not throw away elements of the marketing mix just because they don’t provide nice clean ROI data.
Should we still monitor keywords?
Individual pages on our websites can rank for thousands of terms, and it’s perhaps the performance of the pages we should be monitoring.
PMax gets full-on negative keyword protection
Google is now allowing 10,000 negative keywords per “Performance Max” campaign, aligning it with Search campaigns.
The importance of ‘Brand Assets’
Strong assets help differentiate a brand from its competitors when there’s little else to choose between them.
To alt or not to alt
Including alt text alongside images on a website has always been good practice,but do we need to use it on every image?
That’s still firmly down to us
AI tools can be really useful, but they learn from what’s out there, and that’s also their weakness. They can’t see what’s not out there.
Imagine ourselves in their shoes
We need to understand customers’ challenges, and we need to demonstrate that. Only then can we explain how our product meets their needs.
Proof comes in many forms
Data is great, but there are other forms of proof such as video demonstrations, guarantees, expert reviews or testimonials.
Breaking down SEO
Might it be be more sensible to have separate SEO strategies for different product ranges, market sectors, launches, corporate branding, etc?
Get to the point
Great writing isn’t about obsessing over traditional conventions. If the reader wants facts, quickly, it’s our job to give them that.