Missing a huge opportunity

Having great calls to action is undisputably a good thing. I’d bet however that we all have gaping holes in our marketing where we’ve missed them out.

A great habit to get into is to consider whether a call to action could be appropriate for anything we create. Not just sales emails, but any emails. Not just landing pages, but any web page.

It costs a fortune to get to the stage where we’re interacting with prospects, whether directly or as website visitors. If we don’t keep directing them to the next step, we’re missing a huge opportunity. Don’t be all British and coy about it. Prospects know they’re in a sales funnel, and expect to be told what we want them to do. Indeed, they could be frustrated if they’re not.