What we really want to know is what external links does Google know about? And guess what? Google tells us.
Any of us wondering what external sites link to ours is probably asking the question because we’re investigating external links for SEO purposes. This means what we really want to know is what external links does Google know about? And guess what? Google tells us.
Hop over to Google Search Console, and check out ‘Links’ right down at the bottom in the sidebar. Not only does it tell us how many links Google has recorded, but clicking on the individual pages shows all the sites too. You can even click through to the sites, although don’t be too disappointed by how many are rubbish or even inaccessible.
Are there more sites than this? Undoubtedly. But if Google doesn’t know about them or feel they’re worth recording, maybe it doesn’t matter anyway.