Article: ICYMI – All the blog posts from October 2024

The index of everything that’s been in our ‘An Article A Day’ blog in the last month.

Highlighting why our images may be unique

In niche market sectors, alt text is a fantastic opportunity to highlight what makes an image possibly unique on the entire web.

For now, AI’s performance in generating a finished product is at best adequate. What it’s great at doing is acting like a research assistant.

Could I be illustrating more messages, now that I can create images of anything so easily?.

There are many ways to build our brand, including the simple one of getting other sites to link to our home page with our brand name.

From a 5-minute chat, we can get a ton of material, with the main limit mainly being just our imagination.

Increasingly, I think the home page should be a large billboard driving home the message of what the business can do for its customers.

Committing to a multi-year purchase throws the possibility of forgetting to renew the domain well into the future.

By offering prospects more information, we might be able to avoid those occasions where we go in too soon.

Wouldn’t it be better to concentrate on ranking in search engines for “small blue widgets”, if that’s what we supply?.

If all we want to do is refresh the branding, it’s entirely possible to do this site-wide without the headaches and expense of a new website.

Although before we start to panic about ‘cookies’ pop-ups, the impact does not extend to legal notices, which search engines can circumvent.

As long as we understand the differences, there’s a lot that consumer marketing can teach us in business marketing.

For most of the time, in B2B marketing, spreading out advertising spending evenly tends to be the best policy.

When a business recently told me they’d been ‘locked out’ of their own Google Business Profile account, I did a bit of investigation .

Can we help dyslexic readers on our website in ways which will not even be noticed by non-dyslexic readers? If so, we certainly should.

These tips for using Google Search Console are excellent. For example, downloading tables can give you all the pages, and much more data.

The results of a new study on optimisation strategies for search adverts are interesting, and we agree with them.

The other day I saw an opportunity for a ready-made, highly attractive fulfilment piece which a company had missed.

Find the “About the source” page on Google and you’ll now see a link to “See previous versions on Internet Archive’s Wayback Machine”.

What we really want to know is what external links does Google know about? And guess what? Google tells us..

People love messaging services but if we’re to offer these services, we need to ensured they’re monitored properly.

There was a rework of LinkedIn’s company/corporate pages over the summer, which might be worth investigating.