Reading around the many ways in which sales can be closed may change the way in which we write website copy forever.
How many ways are there to close a sale? Even the best sales people probably couldn’t name more than a few (although without knowing it, they may use more). Combine the different ones in all the lists published online and I’d bet you could easily find 50.
Why should this be of interest to anyone not at the sharp end of making the deal? I reckon we all know the answer. Our business website often has to close the sale remotely – it’s our 24/7 salesperson, making presentations to prospects who – if it fails – we’ll never be aware of.
Reading around the many ways in which sales can be closed may change the way in which we write website copy forever.