Whether we’re posting as individuals or on a company page, LinkedIn content can get a lot of useful eyeballs
Anyone who has worked in the USA, or knows someone who has, will be quite aware of how different the professional job market is there. Compared to the UK, it’s even more “who you know” than “what you know.” That’s why LinkedIn became such a critical platform there for developing careers, especially at early stages.
However, the momentum gained by LinkedIn across the Atlantic has dragged us along, and it’s by far the best social media site here to get your ideas seen by other professionals. Salespeople who have been diligently connecting with customers there over the years have an amazing tool at their disposal – one that many businesses don’t exploit enough.
Whether we’re posting as individuals or on a company page, LinkedIn content can get a lot of useful attention, including from people we’re not connected with. Of course, what we write needs to be useful, but that should be the case for content published anywhere. Indeed, it’s a chance to publish relatable posts that might not have a place on a company website, such as industry insights, successful case studies, and discussion-starting opinions.