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Are the new search engines sending visitors?

It might be quite interesting to isolate visitor traffic from so-called “AI” services in our Google Analytics, to see how much there is and if it’s different from conventional search traffic. Fortunately, this isn’t hard to do, and is also a nice learning exercise for anyone still getting to grips with ‘GA4’. I’ve just added a report to do this on a couple of my sites, and although the traffic turns out to be tiny, at least we’ve kicked off some monitoring. There’s some useful notes on how to create such a report here.