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A test that’s withstood time

The BBC’s mission to ‘inform, educate and entertain’ was laid down by its first Director-General, Lord Reith. If something survives that long, it must have real substance. We should all be asking if there’s anything we can learn from it – and there is.

There’s a good argument that it’s a test we can apply to all the content we create in marketing:

  • Does it inform?
  • Does it educate?
  • Does it entertain?

If the answer is no to all of these, the content might well be filler that should be quietly shelved.

Anyway, just in case the words above haven’t informed or educated you, here’s some entertainment from one of my favourite bands ever.