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An SEO audit is a big task

Undertaking an ‘SEO audit’ of a website can be a very productive exercise. But if we’re commissioning an expert to do it, we need to ensure that we understand what it does not necessarily involve: an actionable plan to improve things. I’ve seen businesses order such audits in the past and then been very disappointed that all they got back was a list of problems.

This is not a criticism of the people doing the audit. It’s unrealistic to pay £250 and expect to get more than a simple list of problems found in return. Assessing a website, and coming up with a list of prioritised, understandable actions (as well as a future strategy document) is a much bigger exercise. If we want to know how to fix any problems, and a strategy going forward, those requirements need to be made clear.