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Keep tabs on brand mentions

It’s not uncommon for any of us for find our company mentioned online without a link back. Maybe a user has described using one of our products on a blog, or perhaps some of our research has been cited with acknowledgement but no link.

We should all employ monitoring tools such as Google Alerts to keep an eye on discussions about our brands and product names. These services alert us via email whenever something is mentioned online. If they throw up mentions that lack links, that’s the time to contact the authors or website administrators.

In most cases, the authors won’t resent us asking for recognition in the form of a link. It’ll make their content more useful.

Setting up monitoring for mentions of our competitors can be worthwhile too, in case the content should also include us. There might still be a chance to get added.