Skip to content

YouTube is all about long-term potential

Business professionals may easily dismiss insights from the influential personalities who dominate social media platforms like Instagram and TikTok. However, a closer examination reveals valuable lessons, particularly in video marketing.

A common narrative among these people is an initial hesitancy to embrace YouTube. It’s often perceived as the underdog, with its immediate viewer numbers paling in comparison to other sites. But many influencers have observed a noteworthy trend: over time, their YouTube content gains momentum, amassing views at a steady pace thanks to the platform’s search capabilities. Unlike its counterparts, YouTube offers longevity, ensuring content isn’t lost as quickly as it appeared.

Don’t be disheartened

For those of us pondering whether to increase our YouTube presence in 2024, the message is clear: don’t be disheartened if your first week viewer numbers don’t scream ‘blockbuster’. The true value of YouTube lies in its enduring nature. As time progresses, so does the visibility of your content, continuously engaging new audiences.

This is particularly advantageous in niche markets, ‘where specificity trumps volume’. What may start as a trickle of viewers can evolve into a dedicated stream of potential clients, collaborators, and followers.

So let’s shift the narrative. It’s not about the overnight viral hit; it’s about building a repository of content that grows in value over time. In the professional sphere, YouTube stands as a testament to the adage ‘slow and steady wins the race.’ Embrace the platform’s unique strengths, and watch as the views – and the value of your content – compound over the years.