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Google Business Profile free websites killed off

I doubt that many of us used this one, but Google has launched 2024 by kicking another product into the long grass: the free “business.site” it’s offered through Google Business Profiles. Anyone who’s had a message from Google to this effect in the past week, and wasn’t sure what it was referring to …it was this free site (which you probably didn’t have). I think the original idea was to offer this so that small businesses determined not to have a website could just have one created from a click, provided they were registered with a Google Business Profile. However, it appears to have been used a lot by spammers.

Google will redirect the free sites to the company’s Google Business Profile, but only until June, which is disappointingly short for those businesses which were using it in good faith. It’s another lesson never to build critical online assets on free services.