The articles looking ahead to trends next year are already starting to appear. I’d recommend taking a look at this one.
If any of us here present don’t think an instant analysis like this of our sales copy will improve it, then truly, I take my hat off to you.
A recent Twitter thread from Google has provided more information about automatically-created assets in everyday language.
For anyone still unsure what a site designed for mobile viewing looks like, open up the site on a mobile phone and answer these questions.
Google knows what’s well-intentioned content aimed at people, and what’s been mangled to supposedly appeal to machines.
Consideration of the opportunities QR codes offer might also suggest some services we perhaps should be providing.
A SWOT analysis focuses on the internal workings of a company. A PESTLE analysis sheds light on the external influences that might affect it.
We probably need to be more sophisticated about what we track in emails. Click Rate, Conversion Rate, List Growth and ROI are options.
Has your business set up social media accounts that are no longer used, or indeed perhaps never were? Should you delete them?
A couple of the biggest names in the online world, Amazon and Google, have come up with some free training courses around AI.
Most of us send out a lot of promotional and transactional emails …and I suspect many haven’t been tested in Dark Mode.
Chatbots can be ‘trained’ to understand our data, and will eventually be able to assist as well as a knowledgeable salesperson.
Companies should run search ads against their own company name and brands. But what happens if the cost starts to creep up?
I’ve seen a few articles recently asking if social media is dying as a business marketing tool. Do we want to be seen on them at all nowadays?
IndexNow directly alerts search engines with a simple notification whenever a URL is added, changed, or removed.
Many people want to get more proficient with Google Analytics 4, and having specific exercises to undertake is a good way of doing that.
AI means we might eventually see the end of the same generic photos appearing on hundreds of websites, illustrating ‘having a meeting’.
Usually, there’s nothing to do, for most of us. It is worth regularly monitoring where we rank in search for key terms, however.
With many advertising services referring to remarketing when they mean retargeting, it’s easy to overlook one of them.
Google Ads has always offered ways to avoid certain sites on its Display Network, but is now introducing easier selection by ‘theme’
Google seems to be testing ads within the search results, quite high up, rather than just running them at the top.