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Ensuring ads are seen in the right places

Google Ads has always offered ways to avoid certain sites on its Display Network, either by subject category or by specific URL. It’s now introducing easier selection by ‘theme’, excluding sites classified as being about news, games, politics, religion, etc., so it may be worth investigating the options for those of us using the Display Network.

Here at BMON, we’ve usually recommended that our clients tackle the selection problem from the other end, specifying the third-party sites where they do want to appear, and building up from there. Of course, this severely restricts the coverage, but there’s more than enough inventory to go around for most of our clients’ budgets.

Read the Google announcement here.