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A simple tip for videos

One of the most elementary mistakes businesses make with videos is to throw away the original assembly of footage and sound used to create the video in the first place.

Why is that such a mistake? Because it’s not unlikely that amendments need to be made in the future: maybe specifications change, or someone notices an error. If all we have left of the original project is the exported MP4 (or whatever) file, it can be tremendously difficult to make the changes. It’s like printing a leaflet then throwing away the layout files we used to make it. Re-importing the final video is not really an option, as it will lose quality.

So a top tip: backup every video project with its media. And if someone has been employed to make a video, ensure they back it up as part of the commission.