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Telling the customer what they should be asking

Here’s an interesting idea for a page on our websites: the ‘Should Ask Questions’ page. We’re all familiar with the ‘FAQ’ page, which provides answers to common questions that customers or clients have. But what about the questions that people should be asking, but often don’t? Traditionally, we’ll put these on the FAQ page. But a separate ‘SAQ’ page can really intrigue prospects.

“Should Ask Questions” could be those that uncover critical details about a product, service, or process. Or they might provide context to improve customer understanding and experience.

Demonstrating our expertise

Sometimes, customers don’t know what they don’t know. The SAQ page is not what customers typically ask, but what they need to know. By anticipating and providing answers to questions that customers may not even realise they should be asking, we can demonstrate our expertise and understanding of the industry. In turn, offering upfront information that might not be immediately obvious or frequently asked can boost trust. It shows transparency and a genuine interest in ensuring our customers or clients are well-informed.

It can be tricky to get sales staff to understand what an SAQ page is, but they’re usually the best source of ideas, so it’ll be worth persevering. The page could be the differentiator we’re all searching for.