Many of us make searches around our company’s main areas of activity. It’s part of SEO research, but it can be part of everyday projects too. When we do this, however, we should take a bit of time to note the results. One in particular is the “People also ask” box, when it appears. With this, the search engines are presenting to us related or even more common queries in the area. The information is SEO gold. If they’re queries that are relevant to our business, they’re absolutely ones that we should be targeting.