I read a nice piece the other day about ‘remarkable content‘, which is described as something that’s noteworthy and offering real value to the audience. Remarkable content doesn’t have to be epic, it just needs to do a job and to strike the right chord. As such, everything we produce has the potential to be remarkable. It doesn’t sound like a very revealing concept at first, but it can help drive us to produce better material.
The article says that “content becomes remarkable when it sticks with the audience and motivates them to action.” And that of course hits the nail on the head. Remarkable content lets readers know that we understand their situation and that can help them. This should be the driving force behind everything from a tweet to a White Paper to a corporate video.