Article: ICYMI – All the blog posts from July 2023

The index of everything that’s been in our ‘An Article A Day’ blog in the last month.

Online (Digital) Marketing Activities: a list

In the B2B sector, I would highlight 6 major activities in online marketing. Here they are, with a look at the skill set required for each.

The Wordstream Blog has been looking at How ChatGPT and AI will impact PPC advertising, and the conclusions provide some food for thought.

ChatGPT is great for repurposing content. Its uses in marketing communications are only limited by our imagination.

Hats off to Gift Of Speed for some free tools will be of interest to any of us who are interested in the technical performance of our websites

We all drift into bad habits, so here are a few tips to using email on a day-to-day basis. Most apply equally to customers or colleagues.

The key to a successful machine-managed campaign seems to be to ensure the goals are specific, measurable actions.

I’d definitely just go for .uk nowadays if the domain wasn’t for a business, although it’d be worth having the .co.uk registered too.

A good brainstorming session makes the most of getting people together, where the whole is more than the sum of the parts.

What KPIs could – or should – we be setting up for our website? With the change to Google Analytics 4, we need the right reports set up.

I doubt many of us are planning to get into TikTok for our businesses, but the short-form video format can be very useful.

A ‘PS’ in a sales or marketing email shouldn’t be the focus of the email, as some readers won’t get there, but it can salvage an offer.

The more specific a search gets, the less frequently it occurs, but the total occurrences is a lot greater than that of the most basic search.

Many businesses spend ages crafting an online sales campaign, then disappoint their prospect with an unworthy emailed reply to their enquiry.

Link-building ‘low hanging fruit’ should include charities and voluntary organisations, who can provide links in return for support.

Take a look at a product page and think about the features and benefits. Can we write an article expanding on one of those?

It’s occurred to me: “What makes a good testimonial?” If I was to write one in five sentences, this is what it would cover.

Even for the most unexciting piece of industrial hardware, AI comes at things from such an unusual angle it can be brilliant.

Our product pages serve as our most effective sales asset. They should not be confined to the role of a technical support department.

While I can paste some text into ChatGPT and tell it to improve the grammar, it does require a good ‘prompt’ as to what I require.

An easy and cheap way to make customers feel special is to let them have relevant company announcements first.

Here’s a tip: The most important item in Google Search Console is that link marked ‘Export’ in the top corner.