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An easy win

An easy and cheap way to make customers feel special is to let them have relevant company announcements first …and to ensure they know it.

I received an email yesterday from a company I’d bought something from a while back, and which has sent me the occasional email since. This one announced a new product being introduced next week; but they thought that as a previous customer, I’d appreciate advance information, as next week they’d be so busy dealing with the press and everything involved with the launch.

It was also personalised, and was one of those occasions where a mail-merged ‘Dear Chris…’ seemed appropriate.

Who wouldn’t feel good reading that?