Google is doubling down on its desire to promote ‘helpful content’ in the results, according to a recent article. The company says: “In the coming weeks, when you search for something that might benefit from the experiences of others, you may see a ‘Perspectives’ filter appear at the top of search results. Tap the filter, and you’ll exclusively see long- and short-form videos, images and written posts. We’ll also show more details about the creators of this content.”
Google ‘helpful content system’ was launched last year, aiming to show “more content made for people, and less content made to attract clicks.” An update to this system is now promised that “more deeply understands content created from a personal or expert point of view, allowing us to rank more of this useful information on Search.”
Taking advantage of this trend doesn’t require particularly different content – we should all be producing helpful material regardless – but it might be advisable to humanise it if we can, with author details, for example.