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How to create traffic alerts in Google Analytics 4

Nobody is finding it easy to switch to the new Google Analytics 4, but do persevere, because there’s a lot of good stuff in it. For example, I recently wanted to re-create some of the alerts I’ve got in the traditional Google Analytics. These give me emailed notifications about notable increases or decreases in traffic, among other things.

In GA4, some useful reports are all set up for us as ‘Custom Insights’. When I last tried it (and it’s changing all the time!) on the GA4 Home Page there is a button labelled ‘See Suggested Insights’. Click through to see these, and you’ll find suggestions for reports such as ‘Anomaly in daily users’. Just click ‘Review and create’, and modify the report appropriately. That’s it!