The most boring presentations are where the presenter is led along by the slides, so how do we make sure slides are just illustrations?
Most of us end up going for the budget-busting, stress-inducing option of an occasional website rebuild, instead of constant improvement.
Most charts and graphs we see in business are poor, and possibly even incomprehensible. This needn’t be the case.
‘Bounce rate’ in Google Analytics is useful, but has confused many people and resulted in many website owners making bad decisions.
A ‘canonical’ is the URL that we want to be the definitive one for the page, and it’s important that the search engines understand what it is
I wouldn’t put off anyone from doing their product photography in-house, but like anything else, a decent amount of training is essential.
Awareness can be problematic because of the lack of sales attribution. It’s all about reach, yet often it’s driven by fear of missing out.
While there’s no direct required formatting to do this, experts agree that presenting information in a certain manner can help.
It’s very satisfying to come up with a clever pun or alliteration, but in the wrong place, it can actually cost us readers …and money.
Bounce rate is available in GA4, but it’s now the inverse of a new metric called ‘engagement rate’, which assesses visits differently.
If you use an agency, and your account shows that 100% of the Google Ads ‘recommendations’ have been implemented, ask why this has been done.
Many businesses may concentrate too much on supporting one or two of the three buying stages of Awareness, Consideration and Decision-Making
How to Lower Your Cost Per Lead in Google Ads on the WordStream blog is one of those articles that I simply couldn’t have written better
Our marketing needs to be serious. We’re not going to sell much with humour. But it’s important not to equate seriousness with being boring.
I promise that not only will there be some here you haven’t heard about, there’ll probably be some you can take advantage of too.