The design and study of fonts (or typefaces) is a science and an art. Change a font and you can completely change the feel of a document or website. I’m not talking here about replacing Times New Roman with Comic Sans – just making subtle changes. Often, it may be hard to explain what the change has done, but we can all see that there’s been an impact.
To get an idea, if you’re a Chrome/Edge browser user, install the Font Changer extension, then visit your own company’s website, and start seeing how it appears in different fonts. Some will seem more serious, some more welcoming …you don’t have to be a font expert to judge.
If you’d like to apply that font across your website, it should be just a few minutes’ work for your web designer. I’ve seen dull old websites transformed in this way.