One piece of low-hanging fruit for artificial intelligence is almost certainly going to be in search engine optimisation.
I think that many businesses write off video sales presentations and automated webinars, which could be a missed opportunity.
We may have overseas distributors for our products, but is either party really making much of an effort online?
It’s an easy and effective content win to put our company’s technical experts in front of a camera. But what should go in these videos?
If somebody’s read through an email and is interested, why should it matter if the link is text or a button? And yet… these things matter.
For those of us in B2B sectors who don’t get hundreds of clicks a day, Google’s learning time could cost us a lot of missed opportunities.
On-screen document subheadings are now so common that many readers struggle to get through much without the relief of seeing one.
If there’s an old page which has been updated significantly, there’s little to lose in resubmitting it just to ensure the changes get noticed.
From a straw poll of our advertisers, I’d suggest very few companies are, in the industrial and scientific B2B sector.
Expanded text ads were comfortable to work with – we all felt in control. RSAs force us to concede some of this control to machine learning.
Outlining an article before writing it is an established technique. Some writers do this all the way almost to individual paragraphs.
We all know that we need to include links within a press release, getting us valuable SEO benefits. But where should the links go?
If Slack didn’t exist, I’d be looking at these, because I couldn’t do without at least some form of communication and collaboration nowadays.
Here’s a good way of getting some perspective on our marketing, as well as identifying some real opportunities.
YouTube has some fantastic analytics information available, better than any other social media site, and it can be very educational.
I was delighted to read some clarification from Google that the search engine reads up to 15MB of HTML page code …which is a lot.
Copywriters and PR companies aren’t SEO consultants. But they should be using all the tools at their disposal.
If the file you’re saving is heading for the web, then you may as well use hyphens rather than underscores to separate words.
When we outsource creative services, if we’re not clear about what we want, we won’t get as good an outcome, and the cost may well rise.
A Complete Google Search Console Guide For SEO Pros is an up-to-date overview which all website managers should make a note of.