Most of us will outsource creative services at one time or another, whether it’s photography, website design, brochure creation or many other activities. We do this because we need a better outcome than doing it ourselves …at a justifiable cost.
However, if we’re not clear about what we want, we won’t get as good an outcome, and the cost may well rise as we get things re-done more in line with our vision.
So the brief is very important.
Creative Briefs: A Guide for Professional Services Marketers on the Hinge blog takes us through the creative brief, its elements and its preparation. It’s worth a read.