Article: ICYMI – All the blog posts from June 2022

Description meta tags: are they still worth the effort?

A good description on a search results page will get more clicks, and we can help craft that. We have about 160 characters to work with.

We must ensure that if someone types in a version of a page address other than the official (‘canonical’) version they don’t see a duplicate.

Google has provided some examples of when it’s more likely to rewrite the title it displays in its results from the one we’ve provided.

I may use AI to write a blog post in the next few days. See if you notice. Or then again, maybe I won’t. Who’ll know?

Having a solid answer to this can help when we need to explain the strategy to colleagues, or even to justify it in our own minds.

In YouTube, the hashtags appear above the video title, which is a fairly prominent position that might cause viewers to click on them

Do the search engines see all the panels? The answer is… possibly. That’s another reasons why I’d always recommend not using them.

In the new Google Analytics 4, certain custom reporting will only keep data for 2 months by default. Here’s how to fix that.

This should work well, particularly where the landing pages have an obvious, relevant ‘master’ image that Google will most likely choose.

For companies aiming at large customer accounts with protracted sales cycles, thinking about marketing in this way can offer many advantages.

The new Google Analytics will most likely require re-creating the reports we need, so it’s an opportunity to ask what it is that we need.

We’ll need really good content, with something targeted at each search term. It’s work, but if it wasn’t, everyone would already be there.

Once we know the most common browser window size used by visitors, we can take a look at what they’re seeing. It might not be what we’d want.

Keep writing those nicely-crafted description meta tags, but don’t feel you’re losing out if Google does its own thing.

If you bought me a beer and asked me to take a look at your site’s SEO, page titles would be one of the top three things I’d investigate.

A bit of rewriting and perhaps adding some new images can make an old page more attractive to search engines and real visitors alike.

It’s more important than ever that we all have our favicons set up correctly. Google now says not to provide a 16×16 pixel favicon.

To publish content to social media services at a different time to when we create the content, a social media management tool is needed.

In social media, they’re accepted and effective. In emails, they just look like we can’t be bothered to explain ourselves properly.