Mobile SEO: A Complete Guide is a new ebook from Search Engine Journal which will be well worth downloading. As the authors say: “Optimizing your website for mobile could be a game-changer for your business. But, taking a mobile-first approach is about more than just pleasing Google. It’s about more than just making your site responsive.”
Sure, website analytics may suggest that the majority of our visitors are on desktop computers. But remember two things: someone who’s visiting a B2B website on a mobile device really, really wants to be there; and Google visits our site masquerading as a mobile visitor. So the small-screen presentation is very important.