For the majority of websites, one of the simplest SEO boosts available is to make the site faster. Some of the actions needed to do this are highly technical, and possibly expensive too. But in many cases, they’re neither. Just test the site with any of the free online analysis tools, and a number of fixes should become obvious. Maybe we can do them ourselves; maybe they might need to be passed on to a website developer. But they will be worth it.
Here are a few tools to try. It’s worth looking at more than one, and it’s worth investigating the performance of more than just the home page.